The L’Or Sunset collection pays a dramatic tribute to Bollywood .
It was only fitting that L’Oreal Paris’ sparkly new L’Or Sunset collection debuted at Cannes 2013 amidst glamorous jetsetters and showbiz superstars.
Marking a ten-year partnership with the Cannes Film Festival, the incandescent new gold tinged collection of lip, nail and eyes tints paid tribute to one hundred of Indian cinema and the iconic stars that sparked a billion dreams. It’s a glamorous range for day and night, inspired by Bollywood’s yesteryear superstars from Helen, Sharmila Tagore and Rekha to contemporary beauties Katrina Kaif, Deepika Padukone and Anushka Sharma.
Style tribute to the modern woman
But in many ways, it’s also a style tribute to the modern woman of today. A woman with many layers; shy and bold, fashionable and dramatic, a romantic at heart who isn’t afraid of flaunting her true colors. Who doesn’t mind using one standout accessory to showcase her beauty, be it a chunky bracelet, maang teeka, a showy choker or just a flowery adornment. The L’Or Sunset range is all about the current rage of statement shades to highlight one feature; a bold line underneath the eyes, shocking pink lips, blue eye shadow or a soft coral finish set off with flowers in the hair.
An ode to Bollywood
Actor, style icon and L’Oreal Paris girl Sonam Kapoor sashayed down the red carpet at the 66th Cannes Film Festival flashing designer togs and dramatic L’Or Sunset make-up. Normally a kajal and eyeliner girl, she bucked her unfussy style to rock in glitzy make-up, staying true to Bollywood sensibilities. In total, she sported six looks inspired by the fondest celebrity Bollywood looks including the Disco Bollywood era of the ’70s, the timeless classical diva look of the ’80s, the enchantress look of the ’90s and the contemporary Bollywood 2.0 look that is shockingly gorgeous, complete with bold, dramatic eyes in vivid shades of royal blue and ruby red lips.
The L’Or Sunset collection
The L’Oreal Paris makeup team, headed by Namrata Soni, professional makeup artist and official L’Oreal beauty expert styled all six of Sonam’s Bollywood inspired look. What makes the L’Or Sunset collection so likeable is the vast variety of hues, some bright and bold, other soft and classy to create every conceivable look.
On display was everything you need to exude glamor and elegance such as variants of gold sparkled nail paints from the Limited Edition Loreal Paris Color Riche Nail Noir – Cannes’13 Special Collection, darker than night L’Oreal Superliner Black Lacquer – Cannes’13 Special for eyes, a set of perfect matte lip colors, L’Oreal Paris Color Riche Matte Lipstick – Cannes’13 Collection and L’Oreal Paris Color Riche Eye Shadow Palette – Cannes’13 Special, an outstanding eye shadow palette with earthy tones.
Modern twist to iconic Bollywood looks
The L’Or Sunset eye color range, a tribute to the Bold Bollywood diva look is a throwback to the dramatic disco and rock rebellious ’80s when the wildest colors and boldest looks ruled.
Bright blues pinks ruled not just at Cannes but global catwalks from Donna Karan who proved the power of pink to Michael Kors and Kate Spade who used liberal lashings of blue eye shadow and liner in a single, bold gash.
History with a twist of the future
The enchantress winged liner look so famous in the ’60s and recreated by Sonam at Cannes is another look that’s everywhere. Make a statement with an upward flick to a strong contrast of thick black eyeliner against a prominent silver eye shadow base.
Or go the Kiss of Coral way with a softly smudged effect, above and below the eye like Sonam. Internationally, BCBG and Versace have used the same look beautifully and paired it with toned-down lips, a throwback to Sonam’s Style Diva look. The adventurous can replicate the look with thick eyeliner in neon hues. The famous ’60s look of exaggerated cat eyes is everywhere. Applying thick eyeliner is the key, but you can experiment as you wish. From an upward flick to a strong contrast of thick black eyeliner against a prominent silver eye shadow base, making a statement is essential.
Jive into the seventies
Or you could relive the Swinging Retro look of the ’70s like Sonam with pale skin and bold crimson lips when makeup was classic; nude eye shadow, a light swipe of mascara and a dramatic red pout. Move away from basic red to and try shades like oxblood, deep maroon and burgundy.
Red lips were also a hit most recently at the Met Gala Ball and the New York Fashion Week. Complete the look with curls styled in intricate waves or pompadours. The famous ’60s look of exaggerated cat eyes is everywhere. Applying thick eyeliner is the key, but you can experiment as you wish. From an upward flick to a strong contrast of thick black eyeliner against a prominent silver eye shadow base, making a statement is essential.