The new year’s almost here and it’s time to revere all the beauty brands that outdid the rest this year. Our line-up features the best-performing, newly-launched brands that changed the cosmetic game altogether. Get ready to drop pennies ’cause these beauties will need a permanent space in your vanity.
Here are the new cosmetic brands trending right now:
australis
2017 was all about going green. From paraben-free beauty to cruelty-free brands and everything natural in between, the movement showed no sign of slowing down. Thus, it isn’t news that we chose Australis to feature first on our list of latest launches. We absolutely adore the vegan brand with its eccentric tints and fully stocked range of cosmetics. Hell, it even picks up trends straight off the runway. We’re looking at you Australis Metallix Cream Eyeshadow
Wet n wild
Another Peta-certified brand, this one’s been on our radar for quite some time. It’s so beloved in the U.S.A. that 9 out of 10 gals swear by it, we kid you not. In fact, the brand even pioneered black nail polish, aka the goth classic. We’re ecstatic to finally be part of the cult-following with our very own Wet n Wild MegaLast Liquid Catsuit Matte Lipstick. Did you know that these much-raved about lippies contain no lead? Plus, there’s no comparison to the number of shades available.
PAC
Beauty buffs you’ll never guess what your favorite makeup maestro Elton Fernandez swears by PAC Take Cover Concealer Crayon. Yes, a lucky few from the Beauty Book team had a tete-a-tete where he gave us a sneak peek into his vanity. A small spot to correct, a little highlight or contour, this magic stick literally does it all. But what good is makeup if you don’t have the right tools? Enter the trick of the trade, PAC Beauty Blender Sponge (Classic) (Pink)
Nelf USA
Founded in U.S.A, this cosmetic company is quickly gaining a huge following in India today by ‘redefining’ the beauty landscape. With over 1200 makeup shades across categories known for their rich pigments, high color payoff, skin friendly-ness (yes, each product is hypoallergenic, non-comedogenic and ophthalmologically tested) there’s no reason to believe that this stellar brand is making waves. Our top pick though is NELF USA HD Glamour Gold Metallic Lip Gloss staying in-tune with the festive frenzy.
Absolute New York
If the city chic look with a subtle urban vibe is on your beauty wish list then this brand has you covered. With a hit-list of fun, flirty and feminine cosmetics it’s the ultimate destination for any trend-setting 20 (or 30) something. Get those arches on fleek with Absolute New York HD Eyebrow Kit while you’re at it.
ISADORA
A huge call out to all the sensitive skin ladies, this brand is made specially for you. Keeping in mind your delicate face, this Swedish power-house is the industry leader in mineral makeup. With a 100% mineral line that’s also fragrance-free, and clinically-tested the European company is your best bet for a whole range of pretty beauties that don’t break the bank (or cause breakouts). Ace your base with IsaDora 16hr Active Moist Makeup Foundation SPF 30
NICKA K
Conceived in the heart of the Big Apple, NYC Nicka K is built on the promise of unsurpassable quality. Expect the largest variety of salon-like professional products at the most affordable prices. Keeping in mind the multitasking millennial woman each product exemplifies versatility. Take the Nicka K Duo Blush for instance that delivers a pop of color for the perfect flush or even the Nicka K 24HR Lip Color & Primer with its dual ended lipstick-cum-primer for a luscious finish.
ORLY
Home to the classic ‘French Manicure’ this house of nail polish has always been the only choice for salons since 1975. With top notch innovation the brand always has the last word on colors, trends, and textures. Orly Epix Flexible Color boasting of high-shine gel nails with zero effort is testimony to this. The pros will tell you though that the greatest manicures begin with a base coat. So, try on their award-winning formula Orly Bonder Rubberized Basecoat.
