Breathe life into strands with protein energy
What’s one of the best-kept secrets for gorgeous hair? That expensive serum your trichologist recommends? The exotic potion sold at exclusive salons? That conditioner Deepika Padukone swears by. Actually, the answer will surprise you. It’s as simple as a balanced diet! Experts agree that a healthy diet with the right mix of protein, iron and other nutrients can bring the luster and gloss back into your tresses. “Healthy hair,” says specialist Dr. Dhimant Goleria, “is hair that grows appropriately from every follicle, doesn’t break easily and is long and full.”
Proteins are the building blocks of healthy hair
Your hair needs the same balanced diet with all the recommended vitamins, minerals and nutrients that the rest of your body needs to function optimally. Protein is by far the most important building block of hair. Did you know that a strand of hair is composed mostly of protein? This means your hair needs protein to grow. “Hair and nails are both protein fibers,” says Dr. Goleria, and an absence of adequate protein in your diet—often an issue with vegetarians—means brittle hair and weak nails.”
Growing and resting phase of hair
At any given time, about 90 percent of your hair is in the growing phase that lasts for about two to three years. At the end of the growing phase, hairs enter the resting phase that lasts for three months before they are shed and replaced by new hair. However, if you don’t get enough protein in your diet, a higher than normal number of hairs may go into the resting phase. The result: noticeable hair fall and more strands than usual on your brush or comb.
If a protein deficiency is the reason for your hair fall, it’s easy to fix—even if you’re a vegetarian—thanks to the new wonder grain quinoa, an incredibly nutritious seed that’s loaded with protein, fiber and minerals, and zero gluten.
What is Quinoa?
Quinoa is a high-protein food, known as a ‘miracle grain’ or ‘mother grain’. However, technically it’s not a grain. Botanically speaking it’s a relative of spinach, beets and chard. The part we eat is actually the seed!
Where did it originate?
While this super food may seem new to many readers, it was a staple in the Inca diet. Quinoa has been consumed consistently over the past 5,000 years by people who inhabit the mountainous and valley regions of Peru (South America), Bolivia, Ecuador and Chile.
Why is it good for hair?
The indigenous people who enjoyed Quinoa believes it enriched and oxygenated blood. Actually, Quinoa is a complete protein, which means that it contains all nine essential amino acids found in pure proteins which cannot be made by the body. Quinoa offers accessible vegetable protein to gently cleanse and nourish your hair. Its amino acids help repair damage to the hair shaft while its protein coat strengthens and protects strands. Packed with vitamins and minerals as well as amino acids, Quinoa can aid in hair growth while preventing breakage. This combination of nutrients forms a protective barrier over the hair shaft, encouraging sheen and lustre. Its humectants attract moisture from the air, while generally conditioning your hair.
BBLUNT’s Born Again Shampoo and Conditioner and Climate Control Anti-Frizz Leave-in Cream are infused with the goodness of Quinoa, the protein with nine essential amino acids and Provitamin B5 that revitalizes, reinforces and strengthens hair to help prevent breakage. These formulas protect strands from environmental damage, retain moisture and promote nutrition.
Now get your power dose right here on Nykaa!
Let the power of Quinoa bring your hair back to life