Everything you need to know about mascara!
How to get eye popping, gorgeous lashes each and every time.
Listen up! This comes to you straight from the most-wanted makeup artist in the country today. Winner of the prestigious International Indian Film Academy (IIFA) award for her artistry in Om Shanti Om, and the go to for countless stars from Shahrukh Khan and Sonam Kapoor to Deepika Padukone and Sonakshi Sinha, Namrata Soni decides to hold forth on her favorite aspect of makeup, mascara! “It can really make or break a look,” she declares.
Washable or water-proof?
So which mascara should one make a beeline for? “Well, most brands today offer waterproof versions of their top mascaras,” says Soni. However she adds that water-proof varieties should only be used for special occasions like parties and weddings because “the formulas tend to be a little starchy and stiff, not feathery and volumizing like their non-waterproof counterparts.” For everyday use, she suggests washable, volumizing and lengthening formulas.
It’s a game changer or what?
“I’d like to share a secret tip that’s more of a game changer,” she adds in a conspiratorial tone. “Apply your favorite volumizing and lengthening mascara (like Maybelline The Colossal Volum Express Mascara or Lakme Eyeconic Curling Mascara) to the TOP lashes only by wiggling the wand horizontally between lashes. Repeat to really coat the lashes and immediately—before the second coat dries—switch to a water-proof version (like L’Oreal Paris Voluminous Papillon Waterproof Mascara) and apply a third coat by holding the wand vertically and painting each lash with the tip.” This she says, seals everything like a nail polish top coat, and doesn’t let the formula budge! Now apply the waterproof formula to the bottom lashes where you aren’t looking for volume but are looking for a product that doesn’t run or smear. “That’s why water-poof formulas are great on lower lashes,” says Soni.
Namrata’s mascara dos and don’ts
Curl them right
“For me curling lashes is the most important part of eye makeup,” she says. Done right, curled lashes really define and instantly brighten eyes. In fact, she likens the eye popping effect of mascara to a double shot espresso! “Make sure you’re using a lash curler that’s wide enough to cover the entire lash line. Before using make sure the rubber pads are in place. Always curl bare lashes as they are likely to break if you curl them with mascara on.” She says her favorite lash curler is from Shu Uemura but you can opt for Colorbar Showstopper Eyelash Curler.
The correct way to apply mascara
- Blot the end of the brush on a clean tissue to get rid of excess mascara on the wand.
- Don’t pump the wand in the tube as this pushes air into it and makes the formula dry out faster.
- Holding the wand parallel to the floor and tilt your face upwards to have a better view of your lashes. Then work from the base to the tip of the lashes.
- Roll the wand as you go to separate lashes and avoid clumps.
- Always apply mascara to upper lashes from underneath. Brushing mascara over the top of the lashes will only weigh them down.
- To prevent clumping, allow the mascara to dry in between coats. If they do clump up use a clean mascara wand (you can get this at most beauty stores) and brush out the excess build up.
- Apply one to two coats if you want a subtle look; two to three coats if you want a more dramatic stare.
- Don’t tug or rub while removing mascara because this irritates the eye and can make lashes fall out. Soak a cotton pad with remover, press down on lashes for ten seconds to dissolve the mascara and then gently wipe it away. Repeat this process till all the mascara is out.
Soni says it’s very important to be extra gentle with the delicate skin around the eyes. “I think black mascara looks stunning on Indian skin tones, but make sure it’s a true black not a grayish black because that can look flat.” Finally, her parting advice: “Please don’t share your mascara with anyone even your bestie; and remember to change your mascara every three months because once it starts drying out you’ll have flakes falling all over your cheeks.” Eeks!