Real men wear pink. Are you man enough
There couldn’t be a more dashing advocate for breast cancer awareness. Yesteryear heartthrob Milind Soman only gets better with age, and as a long time marathoner, he’s taken it upon himself to advocate Pinkathon, the 10 km International Run for women. The event encourages women to stay fit and raise awareness about breast cancer, its causes and prevention. Says Soman, “Running addresses most of the best ways to prevent breast cancer; it promotes well-being, raises immunity levels and energizes a healthy lifestyle to fight diseases like cancer.” He urges women to “Be active and eat well.”
The Pinkathon is more than a Marathon. It’s the seed of change, the beginning of a movement carried forward by a growing community of empowered women who share a belief that a healthy family, nation and world begins with empowered women. Empowerment is not a gift of society; it’s a gift you give yourself. Pinkathon encourages women of all ages and varying fitness levels to take up running, with three optional running distances; 3 kms, 5 kms and 10 kms, far more doable than regular marathons of 42.195 kms or half marathon of 21.0975 kms. The 3 km Pink Ribbon walk is also a popular category with females of all ages—from 10-year-olds to women in their 70s—hitting their stride and celebrating womanhood. So when are you going to wear pink for the women in your life?
Studies suggest that breast cancer is the leading cause of cancer deaths amongst women worldwide, though it’s one of the most curable cancers if detected early. The key to controlling this disease therefore, is to create awareness about preventive measures for breast cancer. Exercise plays a key role in warding off breast cancer. As Soman says, “I’ve not fallen sick ever since I can remember because I’m always active. Choose the exercise you want. For example, if you live on the 10th floor, walk up and down the stairs if nothing else.”
Want to join the movement? Upcoming Pinkathons are in Ahmedabad (October 25), Pune (November 15), and Mumbai (December 13).