The inside information on the most impressive anti-ageing potions
When brands repeatedly tell women above 25 to start using anti-aging products, it becomes difficult to turn a deaf ear to them. One look at the mirror and you get convinced that even if you have blown the 25th candle on your birthday cake, an anti-aging product is the last thing you want to be gifted! You might not need the highly concentrated beauty product meant for mature women but taking care of your skin at an early age is always recommended.
Having said that, you need to know what products suit your skin, because the anti-ageing bandwagon doesn’t come cheap. Whether you’re starting out early or you’re jolted to reality by a bunch of wrinkles, you need to think, consider and reconsider before you make a commitment to any anti-ageing product. To save your time scouring the market and trawling the Net to understand dermatological jargon, we get you the dope on some of the fanciest (and most effective) anti-ageing products in the market.
Sonali Gogia, Retail & Education Manager Lancôme India firmly states, “After mid-twenties actual aging process starts. But more than age, it is lifestyle you are leading and health of your skin that matters. It’s gradual so you must use anti-aging products that suit your skin.” It is after this age that the ability of skin to repair slows down. There are no visible wrinkles but expansion of pores and pigmentation become noticeable. Sun eats up collagen so skin should be protected. “After cleansing and toning wear a day cream with SPF to protect your skin and keep you hydrated. At night, apply night cream as repair happens while you are sleeping. After crossing 35, you must use eye cream. Skin becomes more fragile and crow’s feet begin to show. Eye cream does not have strong active ingredients like face cream. It has caffeine which helps to improve circulation so an eye cream is required,” says Gogia.
With age, the texture of products also changes. Be it cleanser or moisturizer, the texture should be richer and more hydrating. Serum also becomes important for older women. Few women like to use one on a daily basis and some like to use one for daytime and other for night. Génifique Youth Activator is a youth serum that combines genomics, which studies the activity of genes, and proteomics, which evaluates the repercussions of protein syntheses on the skin’s surface. After a series of biological reactions, it is possible to detect proteins that ensure the skin’s youthful appearance. Visionnaire is the advanced skin corrector for winkles, even tone and pores. For any product to work on your skin, it depends on how disciplined you are when it comes to it’s usage and condition of your skin. Those with already poor skin won’t have same result as those with maintained skin. “You need to use our products for at least four weeks regularly to see the results! A small amount is sufficient. There is glow, skin becomes soft and firm. You get even skin tone,” claims Gogia. Emma Watson, Pippa & Kate Middleton, Anita Dongre and Kadambari Lakhani are some of the celebrities that have instilled their trust in Lancôme’s Visionnaire.
The 140-year old Japanese brand, brings the might of its exclusive ingredient, the patent-pending Skingenecell 1P into the Future Solution LX Ultimate Regenerating Serum (Rs 15000) Skingenecell 1P delivers deeply into skin to create optimal skin cells, resulting in age-resistant skin and a dramatic increase in plumpness, resilience and radiance. It is packed with the goodness of premium Uji Green Tea from Kyoto, star fruit and firming yeast which revitalize the vibrancy lost from environmental factors, even as the elegant scent of authentic Japanese delicate flowers and brings a luxurious feel and touch to your skin. At the heart of this technology is the discovery of the mechanism for an age-accelerating factor called Serpin b3, which causes the uneven breakdown of skin cells’ nuclei – one of the biggest obstacles to beautiful skin structure. Additional research has revealed that the level of Serpin b3 in women’s skin cells becomes distinctively higher with age.
Out of billions of the potentially effective molecule combinations, researchers at Shiseido finally identified that Skingenecell 1P suppresses Serpin b3 and protects skin from harmful damages. According to Tashnu Khariwala, Brand Manager, Shiseido, you will be able to see the effects of the Future Solution LX Ultimate Regenerating Serum after four weeks of continuous use. “Skin moisture level and softness had significantly improves. Visible wrinkles and sagging is minimized and skin is lifted.” Additionally, she says, “The texture and fragrance of FSLX applies the latest research in aromachology to inspire calmness and relaxation. Just two weeks use of the Future Solution LX line has proven positive effects on the mind – improved mood, increased energy and diminished feelings of fatigue.” For maximum impact, Khariwala recommends that you use this power-packed serum twice a day along with the complimentary range of Shiseido Future Solution LX products like the Extra Rich cleansing foam ( Rs 3950/-) the Concentrated Balancing Softener (Rs 5700) The Day Protection Cream (Rs 14000) and the Total Regenerating Cream (Rs 15000). Shiseido’s elegant celebrity endorsers include Jennifer Connelly, Christina Ricci and Selma Blair
The visual signs of aging may appear differently in each decade and will depend upon variable, such as skin color, strength, condition and overall lifestyle. The changes that we see are fine lines, often appearing first in the twenties around the corners of the eyes. Dark spots, known as hyperpigmentation, begin to appear in late twenties to early thirties and then they increase as you continue to age. As time passes, you start to notice sagging of the skin and over time there is a loss of the subcutaneous cushion of skin. At the very core of the Clinique’s philosophy, according to Dr Tom Mammone, Executive Director of Skin Physiology and Pharmacology Clinique Research and Development Worldwide, is the understanding that everyone has a different set of environmental, psychological and physiological factors influencing her skin’s needs and appearance.
Because of this, the brand creates products for different skin concerns including hyper pigmentation, lines and wrinkles, sagging skin, and enlarged pores. “There is a rising trend in the understanding that even skin tone symbolizes youthful skin,” says Mammone. “There are potential emotional consequences that accompany abnormal pigment problems, especially since facial hyper pigmentation is difficult to conceal.” Clinique’s Even Better Clinical Dark Spot Corrector (Rs 3850 for 30ml) is clinically proven to perform equal to a leading prescription drug ingredient for evening skin tone. It is gentle enough for continued long term use, particularly important for those with sensitive skin who cannot tolerate drugs. This product is suitable for people of various skin types and ethnicities. To compliment this product, Mammone suggests you use the Superdefense SPF 25 Age Defense Moisturizer, with Red Microalgae Extract, a patented “stress-neutralizing” sea extract “a de-ager that defends and rescues skin from the visible effects of internal and external stress.”
Kavita Deva, Cosmetic Dermatologist, Master Trainer, Skeyndor India also believes in starting it early. “Oxidization happens which causes early aging. If you delay usage of anti-aging products you won’t be happy with results. You require vitamin C treatment at this stage. Apart from using cleansers, scrubbing once a week can be helpful. It should not be harsh on your skin. Those with oily skin can do it twice a week. Tonics that enhance hydration should also be applied,” says Deva.
Sun block with the right SPF should not be left behind at home. SPF 20 or 30 are ideal for Indian skin tone. “Very high SPF on a day-to-day basis will block skin pores as they are too heavy. They are meant for those who just had peeling treatment,” says Deva. Just one drop of Skeyndor’s products on forehead or cheek and spread it rather than taking huge amount on palm. In a week’s time you will see changes in your skin for good. Age Prevention Sun Lotion minimizes the damage of sun radiations. In addition, it is created to protect from the “invisible” damage that unchain inside the skin. The main ingredients of new sun protection standard, with wide spectrum are Golden seaweed, Thermal Water from Salies-De-Bearn and UV pearls. This brand from Spain has regular users like Penelope Cruz and Naomi Campbell.
This brand also has preventive rather than curing approach. “We assess skin needs of our customers and teach them how to use products. A drop of it on face is all you need then you spread it. While you are younger you can start with basic range which consists of cleanser, day solution with SPF and night solution. After 30 you can go with specialist products like Mary Kay Targeted-Action eye Revitalizer,” says Hina Nagarajan, Country Manager, Mary Kay Cosmetics (India).
It contains cooling and calming botanicals reported to reduce the appearance of puffiness for perfectly pretty eyes. Mary Kay Targeted-Action Line Reducer, on the other hand helps reduce the appearance of expression lines including forehead wrinkles and crow’s feet. “The studies are not internal. There are a lot of independent dermatologists on panel. 100% women on whom we tested said they regained soft skin after using our products. 25% saw improvement in skin elasticity and 46% women said they had even skin tone,” says Nagarajan. Popular make-up experts like Vidya Tikari and Gopika Pillai are fans of this brand.
Even Dermalogica has products targeting specific areas. Map-15 Regenerator of Age Smart range is one such product. It is a revolutionary powder – to – emulsion treatment that delivers the highest concentration of Magnesium Ascorbyl Phosphate (MAP) directly into the skin, dramatically improving skin firmness and clarity. It contains no artificial fragrance or color.
To use as a spot treatment, dispense a small amount onto fingertip and blend into skin on areas where signs of aging are prominent, such as the eyes and mouth areas. “We guarantee improvement. If a woman has lot of wrinkles it will take longer time. It may not erase everything but prevents from getting worse,” claims Avni Amlani, Education Director, Dermalogica India. Dry skin is one of the common problems one faces while growing old which is why keeping it moisturized is required. Super Rich Repair from Age Smart range is a super-concentrated, heavyweight cream that combats chronically dry, dehydrated and prematurely-aging skin conditions, while it repairs and protects. From Manasi Scott to Julliane Moore to Victoria Beckham, Dermalogica is loved by all.
Avon has some of the best colour products but in the race of anti-aging brands, it is not lagging behind either. Solutions Youth Minerals range of Energising Cream Cleanser, Energising Toner, Energising Best Day Cream with SPF 20/PA++ and Restorative Cream brings back a more youthful look with visibly reduced fine lines and more even tone. Avon’s exclusive Amethyst Mineral Complex aid skin’s production of collagen to energize, renew and restore youthful-looking skin from the inside.
Bio Mineral Complex, a blend of 8 minerals with anti-oxidant properties, helps exfoliate dull surface skin cells and protect against environmental damage. “The quantity depends on skin type. Someone with dry skin will have to use more cream as compared to oily skin women. In four weeks there will be visible changes in your skin. It becomes tighter and there is reduction in wrinkles and lines,” says Swati Soli Pal, Director – Marketing, Avon India.
Flowers are Nature’s most beautiful and delicate creations; if there’s one flower that defines girlish youthfulness, it’s the elegant orchid. To tap into the power of living orchids, try the Guerlain Orchidee Imperiale Longevity Concentrate (Rs 30,300). Its special ingredient is the New-Generation Imperial Orchid Molecular Extract which uses three orchid species chosen from among 30,000! The Longevity Concentrate promises a record concentration and exceptional absorption by the skin. Its innovative retexturising formula restores the appearance of the skin’s dense and firmness, for a spectacularly smoother, resurfaced look.
According to Charmaine Khatrie, Brand Manager, Guerlain, “the texture of the concentrate feels rich and sheer and melts deliciously into the skin upon application, providing a supple and velvety finish. It can be used daily with the Cream to reinforce its benefits or as an occasional intensive treatment.” Another anti-ageing wonder from Guerlain that Khatrie swears will satisfy the most demanding of women is the Orchidee Imperiale Exceptional Complete Care Treatment (Rs 62,000) A four- week intensive therapy, it works in harmony with the natural renewal cycle of the epidermis with an unparalleled gradual increase of IOME for new skin with extended longevity. Skin cells are “re-educated” in stages so that the increasing concentrations of Imperial Orchid Molecular Extract can be absorbed. “It takes just 28 days for your skin to be revitalised, primed to remain visibly younger for longer,” she adds.
Syndicated from Beauty and Style