The All Good Scents perfume story
Christian Dior once famously said, “A woman’s perfume says more about her than her handwriting.” And rightly so! Rajiv Sheth, the perfumer behind All Good Scents, the first contemporary fragrance house in India, finds inspiration from all aspects of modern French perfumes. The fragrance producer of the brand was founded in 1779, and is one of the oldest fragrance houses based in Grasse, France. An extraordinary combination of a successful story with a human dimension, the perfumer has so far produced 1,500 tons of moderately priced contemporary, modern and premium fragrances and flavours.
All Good Scents offers a premium range of perfumes including Rockstar, Urbane Nights and Arise in Eau de Toilette for Men, and Evoke, Lolette and Love & Joy in Eau de Parfums for Women. There’s also an attractive range of daily wear fragrances such as Smooth, Free, Cool, Alive Eau De Toilette for Him, and Radiant, Flirty, Tender and Chic Eau de Toilette for Her.
Know your perfumes
There are basically six types of perfumes. A perfume bottle is not just a concentrated bottle of perfume oil. Some fragrances are infused with alcohol while others contain water mixed with fragrance oil. Perfume or extrait, is mostly the most concentrated form of fragrance you can buy, with almost 18 to25% perfume oil diffused in alcohol, hence the more expensive price tag.
The word ‘Eau’ in Eau de Parfums signifies water. Eau de Parfums has a slightly lower content of perfume oil—about 13 to18%—while Eau de Toilette contains even less, about 6 to12% of perfume oil. Eau Fraiche has 3 to5% perfume oil and Eau de Cologne contains about 3% or less. Fragrance families can range from woody, chypre and oriental to citrus, floral and fougere.