The woman embodying Lancôme’s newest fragrance is a millennial flower child who finds her inner peace among both, a cultish Tokyo subculture and zen temple shrines - By Parizaad Khan Sethi
La Vie Est Belle, L’eau De Toilette Florale bursts with the floral energy of rose, mimosa, freesia and iris, giving our girl a hyperkinetic enthusiasm. Patchouli—that classic hippie note—has been elevated to perfectly appeal to a millennial bohemian, while the crisp green notes of violet leaf taper off to an amber and leather end, signifying hidden strengths. Osmanthus flower at the heart of the fragrance embodies self-knowledge, and that mantra guides our free-thinker, who realizes that happiness is found within the self.
Perfume Profiles is a new Luxe Letters series, where we mine the inspirations behind the hottest new fragrances to decode and bring to life the women who might have inspired them
is a beauty and wellness editor based in New York. She was the former beauty editor at Vogue India and now serves as a contributing editor for the magazine. At age 5, Parizaad fell in love with an old cream blush she found in the back of her mother’s drawer, and has been in awe of the transformative power of beauty ever since. When she’s not writing about beauty, she researches advances in skincare as a hobby, and is constantly guinea-pigging herself in the name of beauty.
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