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Serum 2.0
Date: 23 march 2017

One product, multi-way—using a serum as only a serum is so 2000 and late. Make your bottle of sticky goodness work harder and stretch longer - By Parizaad Khan Sethi

More than a pretty face

First order of business in our little serum-application club is to learn where exactly serum goes. Obviously, your face is a prime candidate, but it shouldn’t end there. Serum (and all skincare) should go from your hairline all the way down to your chest, including the décolletage. The skin on the neck and chest is relatively thin and tends to show signs of aging early, especially if exposed to the sun. So, while seruming, go down low. We love the Estée Lauder Perfectionist CP+R Wrinkle Lifting / Firming Serum to give our neck and chest a little extra help, while the Dermalogica Overnight Repair Serum is perfect for those whose skin is crying out for moisture.


Laying a smooth foundation

We know that prepping your skin with skincare is the best way to start your makeup application. But, using serum during makeup application as well, has another whole set of benefits. Put a few drops of serum on your makeup brush or sponge and then use the damp tool to apply your foundation. This helps thin the foundation a little bit and makes it glide on effortlessly, without any dragging. After the foundation sets, you’ll see that it feels like it’s almost one with the skin, not an alien layer sitting atop it. Kiehl's Hydro-Plumping Re-Texturizing Serum Concentrate, with its glycerin content, will hydrate skin and help foundation glide on smoother.


Go solo

We all have those days when our faces truly are our fortune. If you don’t want to smother your complexion with foundation on a good skin day, just top it with serum for a far-out glow. Tap a few drops of serum onto cheekbones, temples and the Cupid’s Bow (basically everywhere you use highlighter). It’s a subtle highlight that will magnify la peau’s natural gleam and bounce. Estée Lauder Advanced Night Repair Synchronized Recovery Complex II really makes our skin sing. Loud and proud.


Make a mix

The last thing you want to add to a powder mask or ubtan is water. Why plain old H2O when there’s a wonder world of products out there that will do double duty? We love moistening (and turbo charging) our Forest Essentials Multani Mitti Facial Ubtan with some Kiehl’s Clearly Corrective Dark Spot Solution for those days when we’re battling pigmented areas. Or else, we add in a few drops of Kiehl’s Powerful-Strength Line-Reducing Concentrate, to help with signs of ageing. We also love adding in Clinique Pore Refining Solutions Correcting Serum, to help refine pore size right before a big event. Multi-tasking while masking is our new skincare mantra.


Be hands on

Our hands really take a beating, but when it comes to skin and body care, we tend to forget they exist. Like the neck and chest, ageing is apparent on the hands as well. Start early, and spread on some love while you’re slathering your face with serum. Or else, use your leftovers here: the hands are a great place to use serums that didn’t work too well on the face.

Serum 2.0
Parizaad Khan Sethi

is a beauty and wellness editor based in New York. She was the former beauty editor at Vogue India and now serves as a contributing editor for the magazine. At age 5, Parizaad fell in love with an old cream blush she found in the back of her mother’s drawer, and has been in awe of the transformative power of beauty ever since. When she’s not writing about beauty, she researches advances in skincare as a hobby, and is constantly guinea-pigging herself in the name of beauty.

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