There’s no point spending an hour in front of the mirror before a big night, only to have makeup do a disappearing act on you a short while later. Here’s how you can get a long-term commitment out of your products - By Parizaad Khan Sethi
Pick matt-finish liquid foundations; those tend to last longer than creamy ones. Those that read ‘dewy’ or ‘glowing’, might fade faster, especially on oily skins.
Mattifying primers before foundation are a must if your skin tends to get greasy, as excess oil causes makeup to fade and rub off faster.
Start with thin layers of foundation and concealer and apply more thin layers if you need heavier coverage. If you slap on one thick coat, that’s more likely to slide off.
The correct motion to apply foundation or concealer is to tap, press or gently brush it into the skin with a sponge, brush or fingers. Rubbing it in will cause it to rub off before it’s even on.
Foundation and concealer (and, if you’re oily, even BB creams) need to be ‘set’ with a light dusting of translucent or pressed powder, like NYX HD Finishing Powder. That helps it last longer, especially in oil-prone areas like the T-zone, or under the eye, where you tend to use more concealer. A very light dusting is all you need under the eyes: more will only settle in fine lines.
Blotting papers are great touch-up tools and preferable to a compact or powder, as that tends to look cakier, and every application will emphasize lines.
Setting sprays like NYX Matte Finish Makeup Setting Spray work like hair sprays to form film over the makeup. Some are alcohol-rich, so use when you really want bulletproof coverage.
Prime eyelids before eye make-up, so shadow and liner can go on smoother, look more intense and live a long life. Try M.A.C Prep + Prime 24-Hour Extend Eye Base. Don’t forget to smudge a teeny bit under the lower lash line if you’re going to be sweeping shadow there as well.
If you’re lining the upper or lower waterline, a gel liner is your best bet (Bobbi Brown’s Long-Wear Gel Eyeliner in Black Ink and M.A.C’s Pro Longwear Fluidline in Blacktrack are both fantastic). If smudges still show up, run a small brush dipped in translucent powder under your lash line.
Use a ‘tubing’ mascaras (these have polymers that coat each lash in a ‘tube’, and won’t budge). Pick from Bobbi Brown Intensifying Long-Wear Mascara, Clinique High Impact Curling Mascara and M.A.C Extended Play Lash Mascara.
Prep a few hours before makeup with a lip balm, to soften the skin. Gently slough off dry skin with a warm towel. Apply a very small quantity of lip balm again, just to moisten. The greasier your lips are before lipstick, the less it will stick around. So make sure to moisturize lips beforehand, not right before lipstick.
If you’re using a lip liner, apply it all over the lips, and don’t just outline them (and please never use a lip liner darker than your lipstick to outline the lips. Just. No.) Invisible lip liners also help lip colour stick around longer, and you only need to buy one, not colour match every lipstick you own.
Apply one coat, blot with tissue and then put on another.
If your lipstick longevity situation is truly hopeless, look into a lipstick sealer like Lipcote.
Read more tips here.
is a beauty and wellness editor based in New York. She was the former beauty editor at Vogue India and now serves as a contributing editor for the magazine. At age 5, Parizaad fell in love with an old cream blush she found in the back of her mother’s drawer, and has been in awe of the transformative power of beauty ever since. When she’s not writing about beauty, she researches advances in skincare as a hobby, and is constantly guinea-pigging herself in the name of beauty.
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