Paint the town red with these stunning range of Loreal Color Riche Pure Reds.
- The cosmetics giant has come up with 4 custom made shades to suit all skin tones.
- Empowered with matte effect, Pure Reds make your lips look sultry and enchantingly red.
- Tailor-made for every skin-tone
- Hydrating Texture.
Additional Information : Enriched with velvet spheres, jojoba oils and pure pigments to hydrate your lips, making them look luscious and velvety.
Explore our entire range of Lipstick Shades available here.
Jojoba oils, velvet spheres, jojoba oils and pure pigments.
How to use product
First and foremost, apply lip liner to accentuate the shape of your lips. Afterwards, apply Color Riche Pure Red starting from the cupid's bow to the corners of your lip for glorious red lips.
I am just in love with this lipstick shade. It has a matte finish and is moisturised. It lasts really long.
Posted on 10/1/2016
By Saniya Abbasi
It's very smooth and pigmented and colour is just right!
Posted on 9/22/2016
By Shweta Venkatraman
What a superb combo of fushia and purple.
Posted on 8/13/2016
This color is awesome on me and loves its texture. The way it looks on me I'm in love with this color. It makes me look beautiful. The lippy has a matte finish look, I use this with a darker shade lip liner which makes my lip look more attractive. The product case is awesome. <3
Posted on 5/4/2016
I just love this shade. It stays well put for a long time, but it won't survive heavy meals. It is easy to apply and has a comfortable matte finish.
Posted on 4/16/2016
This is a bright fuchsia pink color and has an extremely creamy and smooth texture. The lipstick is most likely to break in 2 uses. Must be used with a brush after that but you will not mind as you will love the colour so much. It can be used during day or night as it will look gorgeous whenever used.
Posted on 3/23/2016
I had been using this for a month now and am absolutely in love with it. It makes your face look brighter and definitely is a long stay.
Posted on 3/19/2016
I love this shade. It is one that looks good on most skin tones & often the most borrowed shade from my vanity. Lasting power is great. Lips feel moisturized and not dry. Stays on for a lot longer if you apply and blot off on tissue.
Posted on 2/27/2016
The color is a wonderful blend of deep purple and fuchsia. The formulation is moderately moisturizing and is very highly pigmented(It wasn't getting off my lips and left a very beautiful stain).This is one of the most long-lasting lipsticks from the pure reds range and is worth every penny you pay. Even though i feel that it tends to make my skin look more dull :( ( i am an NC-45 in MAC and have a neutral skin tone), i love the color and wear it a lot. This color lends that perfect pop of dangerous pink with an innocence.If you are tired of the usual shades, then this lipstick can make your day!
Posted on 2/16/2016
I just love the shade. It instantly brightens up my face and I just love the smooth texture and intense pigmentation.
Posted on 11/18/2015
Ask Nykaa (0)
Have a question on this product? Write a question and earn 100 reward points.Q.Is this shade suitable for medium/dark skin tone?Question by: pooja chowdhury on Sep 8, 2016 10:47:00 AM