Paint the town red with these stunning range of Loreal Color Riche Pure Reds.
- The cosmetics giant has come up with 4 custom made shades to suit all skin tones.
- Empowered with matte effect, Pure Reds make your lips look sultry and enchantingly red.
- Tailor-made for every skin-tone
- Hydrating Texture.
Additional Information : Enriched with velvet spheres, jojoba oils and pure pigments to hydrate your lips, making them look luscious and velvety.
Explore our entire range of Lipstick Shades available here.
Jojoba oils, velvet spheres, jojoba oils and pure pigments.
How to use product
First and foremost, apply lip liner to accentuate the shape of your lips. Afterwards, apply Color Riche Pure Red starting from the cupid's bow to the corners of your lip for glorious red lips.
Beautiful shade.. Very smooth to apply.. Just perfect
Posted on 9/17/2016
Beautiful shade with a great formula. Pinky red colour...smooth on lips and stays for a pretty long time
Posted on 8/2/2016
I just love this range from L'oreal. I bought the shades Pure Amaranthe and Pure Vermeil, both are lovely and bright.
Posted on 3/27/2016
I bought 3 shades. These are awesome shades with a great color payoff. Go ahead and indulge yourself in the luxury.
Posted on 2/25/2016
This color is pretty close to the shade "Lincoln Rose" from Loreal Color Riche collection. I personally feel that this shade goes well with my skin tone if i apply it lightly, but makes me look dull if I make it too dark (I am an NC-45 in MAC with a neutral skin tone).This is a bright reddish pink shade (pretty bright as a matter of fact), lending that instant pop of fruity color to your lips.Its formulation is semi-moisturizing (you may need a lip balm before you wear this) and leaves a decently pretty stain. I haven't noticed it transferring so far but it does make your teeth look white :). It can be worn on any time of the day and can make heads turn. Overall, its a unique shade and a must try.
Posted on 2/16/2016
By Sowmya Rajkumar
I am totally in love with this range by Loreal, the shade is wow. The color is towards pinkish red, but adds such a glam to your face. Its worth the buy! Totally love it!
Posted on 2/7/2016
While half the world went gaga over the shade pure amaranthe, Pure Vermeil is my favorite from the pure red collection... It brightens up the skin immediately, not a pure red, it's more of a red with pink undertone.... Glides like a dream, staying power is also awesome. After a good 8-9 hours it begins to fade only a tad bit on me. By the end of the day it leaves a beautiful stain. Overall the product is awesome.... :)
Posted on 12/27/2015
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