Matrix Opti Straight is the specialist in-salon permanent straightening product, that not only offers perfectly straight results but also conditions, for a healthy, naturally shiny look. Its unique Auto-control Technology stops straightening the second a naturally straight look is achieved. No over-processing means no compromising the hair's strength. Its strong bridal fragrance helps neutralize the ammonia odour to give a pleasant floral experience.
Additional Information : A leading professional hair care and hair color company in the United States, Matrix is a part of L'Oreal USA's Professional Products Division. Matrix offers a diverse range of hair care, color, style, and texturing products as well as unique in-salon treatments and services that provide solutions for every hair type. The brand is committed to serving each and every community salon and empowering stylists to create positive change for their clients and the world around them.
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