NYX Professional Makeup was created in Los Angeles with a singular artistic inspiration, product, and vision, in 1999.
Sixteen years later, NYX Professional Makeup has grown from selling those first iconic eye and lip pencils, to now,
2,000+ beauty products in every shade, every color and every tool for every level of makeup artistry.

The brand grew up in the digital revolution with the rise of social media as a powerful platform for makeup.
The brand’s following now includes today’s very influential beauty vloggers, instagrammers,
YouTube Stars and their millions of fans around the world.

As a result, NYX Professional Makeup is one the most influential brands in the online space,
and these beauty influencers now serve as a source of constant inspiration.