What it is: Styling creme that intensifies curls, tames frizz and increases shine.
Who it's for: Ideal for those with curly or wavy hair types.
What it does: Formulated with wheat protein and organic aloe Aveda Be Curly Curl Enhancer expands when hair is wet and retracts when hair is dry to help intensify your curl or wave. Aveda's own pure-fume aroma with certified organic lemon, geranium, bergamot, orange and other pure flower and plant essences leaves hair mildly scented.
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Lauder Companies.One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils.Specializing in hair care products, the brand also offers other plant-based products—skin care, makeup, pure-fume, aromas and lifestyle—that are all professionally developed and clinically tested.This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.Alternatively, you can also find many more products from the Aveda Be Curly Curl Enhancer range.