What it is: Pre-style treatment creates the perfect foundation for curly hairstyles.
Who it's for: Anyone with curly hair.
What it does: Adds moisture and definition as it seals the cuticle, taming frizz all day. Detangles to reduce breakage from combing. Aveda Be Curly Style-Prep makes styling curls easier and helps maintain them longer while leaving hair soft.
- Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to define curl or wave
- Organic baobab and babassu oil help seal, soften and moisturize hair
- Maintains curly styles throughout the day
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Lauder Companies.One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils.Specializing in hair care products, the brand also offers other plant-based products—skin care, makeup, pure-fume, aromas and lifestyle—that are all professionally developed and clinically tested.This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.Alternatively, you can also find many more products from the Aveda Be Curly Style-Prep range.