What it is: Lightweight styling gel that offers maximum hold definition and shine.
What it does: Lightweight styling gel delivers maximum hold, control, definition and shine. Aveda Pure-Formance Firm Hold Gel contains UVA protectors to help shield hair from dying effects of the sun.
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Lauder Companies.One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils.Specializing in hair care products, the brand also offers other plant-based products—skin care, makeup, pure-fume, aromas and lifestyle—that are all professionally developed and clinically tested.This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.
Expiry Date: 15 February 2021