What it is: Gentle, pure, organic and conditioning shampoo that cleanses and fortifies any hair type.
What it does: A calming blend of 25 pure flower and plant essences, Aveda Shampure Nurturing Shampoo brings a feeling of relaxation as you massage it in your hair. It is enriched with morikue protein, certified organic lavender, petitgrain and ylang ylang to deeply nourish and cleanse hair and scalp.
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estée Lauder Companies. One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils. Specializing in hair care products, the brand also offers other plant-based products—skin care, makeup, pure-fume, aromas and lifestyle—that are all professionally developed and clinically tested. This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.
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