What it is: A rich blend that progressively straightens curls with every use.
Who it's for: Ideal for those with curly or wavy hair types.
What it does: Curl straightener that progressively loosens curls so hair becomes straighter with every use. Plant-derived fibers attach to hair, helping hold your straight style day after day while fending off frizz. Aveda Smooth Infusion Naturally Straight helps form a barrier against intense humidity.
About the Brand: Aveda Corporation is an American cosmetics company founded by Horst Rechelbacher, now owned by Estee Lauder Lauder Companies.One of the industry's most-prestigious beauty brands, Aveda beauty products are alive with the life force of plants, and contain pure essential oils.Specializing in hair care products, the brand also offers other plant-based product's skin care, makeup, pure-fume, aromas and lifestyle that are all professionally developed and clinically tested.This cruelty-free brand range is formulated without parabens, phthalates and sodium lauryl sulfate.
Country of Origin: Belgium / Canada / Czech Republic / Dominican Republic / France / Germany / Italy / Japan / South Korea / Mexico / North Macedonia / Poland / Switzerland
Expiry Date: 15 March 2023