The wait is over—our 2025 finalists are here. From bold ideas to boundary-pushing products, these founders represent the creativity and innovation shaping the future of Indian beauty. Take a moment to explore their journeys and the visions they’re bringing to life.
Meet our 2025 finalists and help choose the next generation of Indian beauty entrepreneurs.
Tap the ‘VOTE NOW’ button below your chosen finalist in the Grow and Imagine categories. You may cast one vote per category.
In-market beauty concepts in the categories of skin care, make up, hair care and fragrance.
Pre-launch beauty concepts in the categories of skin care, make up, hair care and fragrance
Game-changing innovations in beauty-from novel technologies and high-performance formulations to new delivery systems and business models
The Visionary Women’s Award will be decided by the Jury and is not open for public voting. Winners will be announced at the BEAUTY&YOU India Awards ceremony on October 7th 2025.
Created by The Estée Lauder Companies' New Incubation Ventures and launched with lead partner Nykaa, BEAUTY&YOU India is a first-of-its-kind program that aims to discover, spotlight, and propel the next generation of India-focused beauty founders and innovators. With one of the world's most vibrant economies and a cutting-edge startup community, India represents an exciting opportunity for the beauty industry. The Estée Lauder Companies created BEAUTY&YOU India as a platform to support aspiring India-focused entrepreneurs with capital, mentorship, resources, and key partners. This year the program is also supported by Startup India.
