If it’s happening in the West, it’ll be happening the world over. While they do take serious amounts of inspiration from the East, the fact is, they’re the ones dictating the terms of every trend. Take our beauty industry for one. Wasn’t turmeric quite the rage in 2017? Who cares if we’ve been swearing by it for eons now. Should you want to keep up with the au courant, get the skinny on the ‘Who-Says-What’ for 2018. The biggest names in the international scene tip you off on industry-driven beauty fads – oh boy!
Here are the beauty trends of 2018:
De-clutter. Detox. Detach
Who: Dr. Marina Peredo, NYC-based Dermatologist
Says: “One of the trends that we’re seeing in 2018 is products that multitask. Everyone is pressed for time, so when you find a product that can do two things at the same time, in the same application, it’s priceless.”
What: Maybelline New York Gigi Hadid Jetsetter Palette
So long middle parting!
Who: Jen Atkin, Famed Celebrity Hairstylist and OUAI Founder
Says: “Hair accessories are leaving a major mark. It’s such a simple way to upgrade your look or for taking your hair from day to night. They’re perfect for the glam girl that likes to dress things up or for the low maintenance gal that wants something fast to dress up her look. And short hair isn’t going anywhere!"
What: Missy 5 X Deco Crystal Pink Hair Swirls
Come one, come all
Who: Jane Meng, NYC-based Makeup Artist
Says: “Overall the industry is gearing towards being more inclusive. This is exciting as we can see more products that are playing with color and iridescents. You don't need to be a certain skin tone to have fun.”
What: Makeup Revolution Liquid Highlighter
Easy on that H2O
Who: Christine Chang, Co-founder Glow Recipe
Says: “We're seeing a surge of cica creams that are infused with Centella asiatica (an Asian medicinal herb) being widely developed in Korea as people are more focused on healing and calming skin, not just hydrating.”
What: Innisfree Bija Cica Balm
Drama in a minute
Who: Leonard Daly, Renowned Makeup Artist at The Beauty Agency
Says:“As seen on the catwalks of Jason Wu, Rachel Comey and Tom Ford, the Brushstroke liner is possibly the easiest (and dramatic) eye makeup trend for years. A strong color adds magic. Or, if that’s not your bag you can do what Pat McGrath did at Tom Ford and use black for a modern smoky eye.”
What: Nykaa GLAMOReyes Liquid Eyeliner
The tools of the trade
Who: Pixiwoo, Makeup Artists and YouTube Influencers
Says: “For 2018, we’re really excited beauty tools to help prep the skin before applying makeup, to ensure the best possible application and lasting power.”
What: Pobling Pore Sonic Cleanser Facial Brush – Gold
Royal treatment du jour
Who: Siobhan Jones, Headmasters Hairdressers Colour Ambassador
Says: “It has recently been announced that the Pantone Color of The Year is Ultra Violet. It can be as bold or as subtle as you like. L’Oréal Professionnel’s range of direct dyes can give gorgeous pastel washes that can be intensified or softened easily. My favorite is the electric purple.”
What: Crazy Color Semi Permanent Hair Color Cream - Hot Purple No. 62
Time to shine, gold-diggers
Who: Norman, Graduate Colourist and Stylist at Not Another Salon
Says: “2018’s gold hair is literally golden; think of a first-place trophy, glistening and proud. My top tip is to use an image when talking about golden warmth (with your colourist), it helps dispel any bad associations and open the eyes to a dazzling new colour.”
What: L'Oreal Paris Excellence Fashion Highlights Hair Color
Flash ‘em colors
Who:Robert Sesnek, International Celebrity Makeup Artist
Says: “Color will be big, expect to see colors from orange to ocean blues.” Even Jane urges you to try, “Bolder lips, brighter blush, hot pink, green and blue smoky eyes. Crazy colors look effortless and cool when they look lived in. An application that looks put on but not labored over is sexy. Buffed out smoky eyes, smudged liners, less precise lips.”
What: Nicka K Vivid Matte Lipstick
Move over, Argan and Coconut
Who: Emily Cunningham, Co-Founder & COO at True Moringa
Says: “Similar to the oil your skin produces naturally, Moringa is lightweight, easily absorbing, balances, nourishes and protects skin. Ideally, you can even multi-task it for your face, hair, and body.”
