While the beauty market constantly churns out attractive new products every week, touting each lash-lifting mascara or lip-plumping gloss as the next big thing—only a handful of these formulas make it to the top and actually qualify as ‘bestsellers’ or customer-favourites. So, to make things a bit easier, we dove into some R&D (so that you don’t have to), cut through the online clutter to share two beauty brands that are worth investing in. From Rimmel London offering pocket-friendly formulas (available at drugstore rates) that deliver high-end results to Max Factor’s premium line of liquid lipsticks and foundations that improves dullness to give a major glow, we’ve listed their most popular formulas that also hold a huge fan following across the nation—costing somewhere between ₹200 to ₹800.
So, we at Beauty Book broke down our all-time favorites from both labels—and all the reasons why we love them.
Airbrush In A Bottle
Lightweight but powerful, the Max Factor Face Finity All Day Flawless 3 In 1 Foundation is a blend of three base essentials (primer, concealer, and foundation) whipped into a single bottle, designed with the brands’ unique Flexi-hold technology to help achieve strong, long-lasting coverage. Featuring ten inclusive shades, this hybrid foundation is great if you’re looking to conceal blemishes and dark spots with zero stickiness. Powered with SPF 20, this foundation offers a decent amount of sun protection and promises to stay strong under your mask, through the day and beyond.
Perfectly Defined Eyes
Safe for sensitive eyes, the Rimmel London Scandaleyes Waterproof Kohl Kajal Liner is a dermat-approved, creamy product that applies as easily as a liquid liner. Immensely pigmented, smudge-proof, and waterproof, you can bank on this formula to deliver a high-intensity color payoff that can withstand humidity, sweat, and even tears (it’s true). And no matter which shade you choose (the blue variant is stunning btw), the rich pigments pack a serious color punch that literally suits everyone.
A Single Swipe Can Change Your Look (And Your Mood)
Another great choice for fans of the traditional matte liquid lipstick, the Stay Matte Liquid Lip Colour by Rimmel London packs in the pigment and lasts for hours. This lipstick is super creamy and comfortable on the lips, leaving your pout nourished and hydrated, never dry. Available in four beautiful colours, the shade By My Baby is a customer-favourite. Basically what we’re trying to say is, with this lipstick in your bag, you don’t have to ever settle for “close enough.”
Feels Like Second Skin
Credit the Max Factor Lasting Performance Foundation for its lightweight texture and silky finish that delivers just the right amount of coverage while still leaving skin looking like skin. Though it’s oil-free and long-wearing, this great thing about this foundation is that it will never make skin look dry or flat. Expect a fairly thin texture, making it easy to build up from medium to full coverage. Also, it’s extremely undetectable and rests comfortably on your skin, which means you will be hard-pressed to remember that you’re wearing any makeup at all.
For A Symmetrical, Sharp Cat Eye
If you’re looking for a high-quality black eyeliner at a drugstore price, turn to the Rimmel London Wonder'ink Ultimate Liner - Black. The waterproof and smudge-proof formula ensures that your look will stay in place without the need for touchups and reapplications. And, all thanks to the thin felt tip that's easy to control, you’ll be able to draw out just about any design without making a mess. It also deposits just the right amount of black ink on your lids—not too much and not too little.
A Finish So Soft, It Puts Velvet To Shame
With serious staying power, the Max Factor Lipfinity Velvet Matte is powered with skin-conditioning ingredients like coconut oil and vitamin E that make this product both nourishing for your lips and long-lasting. Offering twelve sophisticated shades to choose from, the formula dries down to a powerful velvet-matte finish without leaving cracks. Pro top: make sure you don’t immediately press your lips together right after applying the formula, and stick to a single coat for even color distribution.
