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8 Breakthrough Products That Are Selling Faster Than You Can Count

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trending beauty products

In your typical 15-minute scroll, you are usually flooded with fascinating recommendations. But in this age of hyperbole, how do you know what’s really worth your money? Classic confusion. Well, not anymore. Post a deep dive into customer needs and data, we pulled out eight products that boast a blend of beauty staples and cult classics. Plus, they sell like hot cakes.

Time is ticking my friend, so let's get right to it before these trending beauty products run out. Below, a curated list of fastest-selling winners on Nykaa that are worth opening your wallets for. We also breakdown why these classic beauty products are the most sold via India's largest online beauty retailer. Oh, btw we turn eight this week. Virtual confetti please.

Here’s a list of bestselling beauty products:

Classic Beauty Products – Neutrogena Gel


The Neutrogena Hydro Boost Water Gel is proof that when it comes to skincare, better-for-you doesn’t have to be expensive. If this glassy aqua blue gel doesn’t have you at hello, the triple-threat of Hyaluronic Acid, Dimethicone, Glycerin and the Nykaa Femina Beauty Awards stamp of approval will surely seal the deal. With this cool (in both senses of the word) over-the-counter tub, you won't even be tempted to use an Instagram filter.


Every morning there's a landmark moment when you take a deep breath before you check your hair in the mirror to only end up witnessing a reflection of a cavewoman (sorry, but the truth always prevails). That said, if you wish to wake up like you just stepped out of a shampoo commercial, order yourself a bottle of the Moroccanoil Moisture Repair Shampoo. This haircare giant is whipped with Argan oil, Keratin and Fatty Acids. The formula also restores your hair’s optimal pH balance, so that your strands are hydrated and moisturized with no signs of static. Here's to all the better mornings to come.

Best-selling beauty products – Moroccanoil Shampoo
Breakthrough beauty products – The Face Shop Cleanser


There’s a reason why The Face Shop Rice Water Bright Foaming Cleanser sells faster than you can double cleanse. This rice-themed solution is a rich, dense foam that promises to gently cleanse, moisturize and even brighten your complexion. This top-rated hero melts away makeup while keeping skin ultra-hydrated. Got sensitive skin? Well, today is your lucky day. If your skin turns red at the thought of washing your face, this Korean cleanser will wash all the impurities and your fears away.


Due to this global pandemic, we’ve unfortunately reached a point where we need masks to ensure that you stay safe and healthy during this unprecedented period. That said, we brought in the Gubb USA Protection 3-Ply Surgical Masks to slow the spread of COVID-19. Each protective layer is splash resistant and reduces the risk of contamination. After using the mask, it’s important that you wrap it in a tissue or a plastic bag and put it in a receptacle, ideally one with a lid. We suggest you order your set of this breakthrough beauty product today to be on the safe side.

Bestselling beauty product - Gubb Surgical Mask
Beauty Staples – Laneige Lip Sleeping Mask


Recently, we've noticed an influx of options hitting the market made specifically for lip health. However, there was one berry tinted elixir in particular, that instantly caught our attention. Ah, the LANEIGE Lip Sleeping Mask Berry.  Fortified with Raspberry, Blueberry, and Cranberry extracts, its fresh berry like scent sends it over the edge. If you pride yourself in having pillow-soft, kissable lips, this tub will do you justice.  Leave it on while you snooze and let the formula do all the work, because this mask means business.


It’s not really hard to explain why the Innisfree The Green Tea Seed Serum makes a killer sale on our site. If you're currently binge-watching BTS on your laptop screen (or if you happen to be an avid fan of the K-pop group), you've most likely noticed the members' crystal-clear skin. These stars credit Innisfree and it’s star potions for their glass-skinned complexions. This alcohol-free serum packs a powerful punch of Jeju Green Tea that looks and smells sublime. It helps deeply hydrate while staving off oiliness making it perfect for the Indian climate.

Trending beauty product – Innisfree Green Tea Serum
Classic Beauty Product – Nykaa Naturals Tea Tree Essential Oil


Six years ago, if someone told us using face oil in our skin could help treat acne, we would have probably snickered. However, the tests, surveys and customer feedback that produced outstanding results in recent years have proved us all wrong. It all boils down to the right elixirs (with a blend of Tea Tree Oil). The Nykaa Naturals Tea Tree Essential can transform even the most blemish-prone skin (like most of us). A drop of this powerful-yet-calming oil reduces redness, pigmentation and hydrates minus the greasy aftermath.


Due to a recent increase in demand for Onion-infused products (yes, onions) in the market, Mamaearth came up with the Mamaearth Onion Hair Mask For Hair Fall Control that caters to those that battle serious hair fall. It works on the roots to strengthen your hair, reduce hair fall, and promote overall hair and scalp health. Since we’re talking about Onions, here’s a tip. Massage onion juice on your eyebrows for five minutes straight to help them grow faster and thicker. Yes, you’re welcome.

Breakthrough beauty products – Mamaearth Onion Hair Mask

We certainly hope this list of trending beauty products helped make it easy for you to pick from a plethora of inviting formulas . Always remember that when a product is termed as ‘fastest-selling’ it covers terms like high on demand, bang for the buck and a whole slew of repeat orders (all good signs). We had fun curating this tight list of heroes for you that have managed to dethrone all the other players in the field, because you deserve nothing but the best. Never forget that. Cheers.

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