Priyanka Chopra Jonas once said she’s had all kinds of hair days – good ones, bad ones, messy ones, difficult ones – and the raw relatability of it all made me feel much better about my own hair (you don’t want to see its natural state). As a teenager, I tried imitating almost all her Bollywood hairdos and colours but failed over and over again to crack it. I remember my mother telling me that Priyanka Chopra had about thrice the amount of hair I do, which is why none of her styles could look good on me (just love the ‘truth bomb’ moments by mom, yay). The Matrix Resurrections actor has phenomenal hair, that’s a given.
Every PCJ movie that I loved included her iconic hair flip, where she would use one hand to toss her hair to a side and then scrunch it with her fingers (fine, I’m lowkey obsessed) – you know exactly what I’m talking about, correct? Unfortunately, every time I’d try that, there’d be fallen strands stuck to my fingers and my hair flat on the other side, making me look funny. All I ever wanted was hair that was cared for and strong enough to remotely resemble the icon’s gorgeous coiffure. So, when she launched her very own hair care range, I had to get my hands on it.
I have been using Anomaly for years, so this is my tried-and-tested review. It offers a range of vegan hair care products that deviate from the cliché beauty standard. It was everything I was looking for that would marry my hair problems because it’s not only clean and paraben-free but it’s also specifically designed to treat Indian hair (god bless you, PCJ!).
I remember the time it was launched on Nykaa, where Priyanka Chopra Jonas speaks to Nykaa, stating, “We built this brand on the idea that great hair starts first with great care, something I learned from my mom and grandma during regular oiling, deep cleaning, and conditioning routines growing up. With this in mind, and alongside my partners at Maesa, we developed a collection of products formulated with powerful and effective ingredients that love your hair from the root to the tip. Thank you to the team at Nykaa for your partnership and a very warm welcome to the family,” said the iconic global star.
Why Was This Brand Such An Anomaly?
This range of hair care is made for ‘anomalies’. Inclusivity being the core, the brand targets a range of hair types that cater to everything from straight, curly, and frizzy to delicate, loose curls. It’s a gender-neutral approach that offers a holistic beauty experience.
Here’s my personal favourite part of the brand’s ethos. Anomaly strives to leave a smaller carbon footprint by adhering to earth-conscious and sustainable packaging (bottles made from 100% recycled plastic), utilising clean and harmless formulations, incorporating natural and farm-derived ingredients, and promoting transparency. The label focuses on ‘modernising the hair care category’ by introducing hair practices that promote sustainability, high performance and democratisation (by bringing good, clean and effective hair regimens for all). As per a study conducted by Lee J and Kwon KH investigating the rise of sustainable beauty in the post-COVID era, we came to learn that the beauty industry has witnessed a paradigm shift to incorporate more clean beauty practices. Customer perception has positively changed, too.
Back To Your Roots
The products are made with ingredients that are connected to India, our roots and our heritage. The formulations are primarily made with aloe vera, argan oil, bamboo, castor oil, coconut oil, rosemary, and eucalyptus, among others. Basically, everything you’d like to see on the label of a hair care product. Research conducted by Thammasat University also explores consumer behaviour towards organic skincare products.
Committed to helping you have a great hair day (which we could all use, correct?) and helping you feel the best version of you, even though I’d follow PCJ’s recommendation in a blink of an eye, Anomaly has given me a hundred reasons to join the large fanbase that loves and respects the brand globally. Glamorous hair flips, here I come!
Shop the range here.
Best Anomaly Products To Shop
Clarifying Shampoo
This is a clarifying shampoo made with a blend of eucalyptus and charcoal that leaves the scalp fresh and invigorates the follicles to stimulate new hair growth and blood circulation in the scalp. This shampoo cleanses your hair of all the stubborn dirt without stripping away the natural oils of your hair.
Smoothening Conditioner
This smoothening conditioner is made with argan oil, quinoa, and silicon-free smoothening agents that remove all the frizz and make your hair silky smooth. It also prevents dry hair by trapping the moisture within your scalp. Packed with the protein from quinoa, it also strengthens your strands and prevents damage, breakage, and split ends.
Dry Shampoo
This formula absorbs excess oil, moisture, sweat, and sebum to reduce greasiness and build-up. Just a few spritzes on the roots and it revives your dry hair in an instant. It gives a natural bounce and volume without being heavy or leaving a white cast.
Parting Thoughts
My love for Anomaly is not just because I love PCJ; I love Anomaly despite it. The brand understands the root cause of our hair damage and offers solutions that cater to specific Indian hair care needs. Their shampoo and conditioner combos for volume and frizz-control are beyond amazing and better than any brands I have used in recent times.
FAQs
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What shampoo should I use if I have an oily scalp?
If you have an oily scalp, use a clarifying shampoo that curbs excess oil, sebum, and moisture without stripping your scalp of its necessary oils needed for hair protection and growth.
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What shampoo should I use for hair growth?
Use a shampoo that has keratin, argon oil, onion oil, rosemary extracts, and biotin to repair your scalp, promote blood circulation, and boost hair growth.
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What ingredients should I avoid in hair care products?
You should avoid harsh products such as sulphates, silicones, alcohol, and other fragrants that can strip the natural oils of your scalp and irritate your hair follicles.
