Okay, here’s why I love Aveda. I resonated purely with the brand’s message. They care about the planet and that’s important for a conscious beauty enthusiast like me (yes, I have evolved for the good). Currently reigning as the leader of high-performance vegan hair and personal care, their sustainable formulas offer no-compromise elixirs with potent plant ingredients and all their products are now 100% vegan. More importantly, Aveda is a brand with a mission. A mission to care for the world we live through a sustainable journey —continuing to innovate in PCR packaging, maximizing the use of recycled materials wherever possible.
1. CHERRY ALMOND
FOR: Bouncy and Shiny Hair
The cherry almond formulas are delicious in every sense. Fortified with thirty eight flowers and plant essences that include tonka bean, orange and ylang ylang, it leaves hair extremely soft, shiny and full of life. The cherry blossom and omega-rich almond oil present in the product qualifies as an everyday beauty essential.
Nykaa recommends: Aveda Cherry Almond Softening Shampoo, Aveda Cherry Almond Softening Conditioner
2. NUTRIPLENISH
FOR: Intense hair hydration and nourishment
The Nutriplenish range is silicone-free, vegan, cruelty-free and 94% naturally derived. My favorite benefit (because of my super frizzy hair texture) is that it is specially curated to address severe hydration needs for all hair types and provides an impressive 72 hours of nutrient-powered boost of much needed moisture for your hair.
Nykaa recommends: Aveda Nutriplenish Deep Moisture Shampoo, Aveda Nutriplenish Deep Moisture Conditioner, Aveda Nutriplenish Leave-In-Conditioner, Aveda Nutriplenish Multi-Use Hair Oil
3. BOTANICAL
FOR: Damaged Hair
The Botanical line of products are souped with plant-powered molecules that help repair hair by multiplying bonds critical to reinforcing your hair’s strength and integrity at the very core. It also nourishes, detangles and smoothes your hair cuticle to prevent any form of breakage. It’s powered by an innovative 3-layer hair repair technology that transforms hair with the power of plants. I mean, that’s a win win according to me!
Nykaa recommends: Aveda Botanical Repair Strengthening Shampoo, Aveda Botanical Repair Strengthening Conditioner, Aveda Botanical Repair Strengthening Leave-In Treatment
