Okay, here’s why I love Aveda. I resonated purely with the brand’s message. They care about the planet and that’s important for a conscious beauty enthusiast like me (yes, I have evolved for the good). Currently reigning as the leader of high-performance vegan hair and personal care, their sustainable formulas offer no-compromise elixirs with potent plant ingredients and all their products are now 100% vegan. More importantly, Aveda is a brand with a mission. A mission to care for the world we live through a sustainable journey —continuing to innovate in PCR packaging, maximizing the use of recycled materials wherever possible.