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Because your lips deserve more than just COLOR

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Introducing the all new Pure Reds from L'Oreal Paris
On a glamor struck afternoon a fortnight ago L’Oreal Paris unveiled its redder than red ‘Collection Star Pure Reds Lipsticks’, its chicest collection yet of sinfully gorgeous crimson lipsticks. This stunning collection of seven exquisite matte shadeswas chosen by seven beautiful L'Oréal Paris ambassadors, including Aishwarya Rai, Sonam Kapoor, Freida Pinto and Blake Lively. Each superstar is an epitome of style and panache, much like the new lipstick range. Speaking at the launch, Aishwarya Rai Bachchan, L'Oréal Paris brand ambassador said, “For me personally, RED Lips exude power and élan. This new urbane, classy range radiates confidence as it flatters every skin tone and adds a beautiful dimension to lips. Every woman should find her perfect Red Lipstick. I say this, Because You’re Worth it!”
The Collection Star Pure Reds Lipsticks are created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for six hours, making it the ultimate beauty indulgence and a must-have beauty accessory for every woman. The range is enriched with new Light Illum complex that delivers a rich matte effect. The Velvet Fusion capsules and Ultra Gliding Shine Oils provide smooth and silky application. Pure pigments deliver intense color and Jojoba Oil gives perfect hydration up to four hours. No go wear YOUR red with confidence and passion!
L'Oreal Paris Pure Reds Color Riche Collection Star Lipsticks
Rs. 995
Size: 4.2 gm
Now it’s your chance to go paint the town red with these stunning crimson hues that suit all skin tones. Powered by an ultra-smooth matte and hydrating finish, it’s the perfect way to give your lips a sultry, enchanting tint.
PURE BRICK
PURE ROUGE
PURE SCARLETO
PURE GARNET
PURE AMARANTHE
PURE VERMEIL
PURE FIRE
Why luscious crimson pouts will always be in style
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