We are glad to see so many Indian brands taking the stage in an oversaturated, competitive beauty market – where, for the longest time, international brands enjoyed a monopoly. Choosing Made-in-India brands and products is not only better for our nation’s economy, but it also poses other advantages. For firsts, it’s a more sustainable choice, since the packaging material and cost will be far lower domestically. Besides, homegrown products tend to suit our skin, hair, and body better, considering they are formulated keeping our skin type, tone, and hair type in mind. This essentially means a more customised product at a lower cost!
With fair trade practices and knowledge transfer, we aren’t solely getting homegrown products that have drawn inspiration from global formulations, but also quality goods that are tailor-made for the Indian audience. So, let’s take a look at some of the best homegrown brands the Nykaa Army swears by.
Diya’s Secret To A Slick Back
If my hair is not lying loose, you’ll find it in a slick ponytail. While my curls look voluminous in a ponytail, pesky baby hair tends to ruin my taut look. I use this hair-finishing stick for a shiny, non-greasy layer to keep my flyaways intact. It is from one of my favourite homegrown brands, Aravi, and what I like about them most is their attention to detail when it comes to hair care. Their ingredients, formulation, and minimalist packaging have me sold.
Diya Recommends:
Gauravee’s Sweat-Resistant Sunscreen
A popular, albeit underrated sunscreen that I swear by, d’you’s serum-based capsule sunscreen is ultra-lightweight, leaves no white cast, is super hydrating, and offers the highest level of sun protection. It also doesn’t break or emulsify with sweat, and the formula promises longer more stable protection. All else aside, it’s blue, which happens to be my favourite colour.
Gauravee Recommends:
Gizelle’s Colour-Shifting Eye Makeup
I am obsessed with purple and metallic shades. This colour-shifting eyeshadow from Charmacy Milano is super pigmented, suits all skin tones, and comes in travel-friendly packaging. It is also PETA-certified, cruelty-free, vegan, and free of any toxic ingredients. Just a single swipe provides an ultra-chromatic effect, making it perfect for any event, day or night.
Gizelle Recommends:
Sana’s On & Off Lipstick
This 3-in-1 product doubles as a lipstick, lip eraser, and lip mask. The lipstick (in the shade – Sip Happens) is composed of jojoba oil, castor oil, and cocoa butter, offering a smooth matte finish all day long. The lip eraser cum mask boasts almond oil, green tea extract, and vitamin E, making it the perfect treatment for my lips. The right ingredients and formulation are very important to me, as I have chapped and flaky lips. I endorse Typsy Beauty for their innovative and funky formulae when it comes to makeup
Sana Recommends:
My Go-To Shampoo For Healthy Hair
I highly recommend Daughter Earth to those looking for a clean, conscious, homegrown brand for their hair. The shampoo by Daughter Earth is formulated with purple rice, a rich source of antioxidants, quinoa, full of amino acids for improved hair vitality, and sacha inchi , which is packed with essential omegas to boost scalp health. It’s also vegan, gluten-free, and prepared with sustainably sourced ingredients that are good for you and the planet.
Sana Recommends:
FAQs
- What is a homegrown brand?
A brand that originated and was established within a country or region, its formulation, design, and any other offering are deeply routed in the culture and values of that country.
- Which are the 10 most-loved homegrown brands in India?
- Aravi
- Conscious Chemist
- Juicy Chemistry
- Charmacy Milano
- Type Beauty
- Typsy Beauty
- Arata
- Love Earth
- Kiro Earth Rhythm
- Why should I choose a homegrown brand?
Choosing a homegrown brand suggests that you recognise local craftsmanship, creativity, and innovation. Those preparing these formulations are well-versed with your skin type, hair type, as well as the climate and cultural influences. Homegrown brands also help reduce the overall carbon footprint as they require less packaging material and fewer miles to distribute and source ingredients domestically.
