We have all seen it, used it, and loved the Better Than Sex Mascara by Too Faced Cosmetics. But why is it that it’s been years since it was launched, but the iconicity and aura around this mascara refuses to die down? Back when it was launched in 2013, it didn’t pick up this level of virality that TikTok and Instagram later brought upon it. But the makers even a decade ago knew what they were cooking. This mascara changed the game for everyone, leading several brands to replicate the formula, product design, and finish, but no one could touch this god-like mascara that was a one-way ticket to thicker, fuller lashes without the heaviness, clumpiness, and uncomfortable feeling.
But have you ever wondered what led to the name and the product design? Even if you haven’t, I am here to drop that lore. So, buckle up as we unravel the origin story of Better Than Sex mascara by Too Faced Cosmetics.
Better Than Sex - The Origin Story
Did you know this mascara’s wand was inspired by a Marilyn Monroe photo? Too Faced co-founder Jerrod Blandino was obsessed with lashes and vintage beauty icons. While flipping through an old Marilyn Monroe photo shoot, he noticed her hourglass curves and thought: What if a mascara wand had the same shape? That moment sparked the design of the now-iconic hourglass-shaped brush. It hugs, lifts, and coats every lash from root to tip. The formula? Jet black, collagen-infused, and drama-loaded lashes. And as for the name? As bold as the lash payoff.
When launched, the mascara caused a stir. Beauty lovers couldn’t stop talking about the volume. The wand. The name. It became the most-Googled mascara, a viral, prestige global favourite. Better Than Sex isn’t just a mascara, it’s a statement. It turned lash volume into a full-on attitude. It made pink tubes cool. And it proved that a mascara wand could become a pop culture icon.
Why Better Than Sex – The Mascara Stands The Test Of Time
Volume & Drama: This mascara makes your lashes look like a pair of falsies with an intense, oversized, and multidimensional volume with the right amount of drama, length, and glamour.
Product Formula & Design: The hourglass shape of the wand ensures a tip-to-base coverage in a single swipe for that naturally curled-lash look. But the formula is buildable enough to add that extra pizzazz to any look while being lightweight.
Locks & Nourishes: The acacia seyal gum extract, rice bran extract, and cellulose ensure it nourishes and protects your lashes to reduce breakage and damage. The film-forming polymers make sure to keep your curled lashes intact.
Parting Thoughts
The Better Than Sex Mascara is a cult-classic for a reason. The finish, the formula, the wand, and the bristles all work in unison to offer the most amazing drama to your lashes, almost making them look like a pair of falsies attached. What makes it even better is the spicy backstory for the product design, potent formulation, and most importantly, the iconic name, which is truly better than sex.
