If your beauty kit has stacks and stack of concealers and correctors but knows nothing about how to get rid of those skin concerns once and for all, you have ‘skincare’ last on your priority list, honey. And that ain’t good!
Good thing, Plum knows the importance of skin that’s nourished from within over skin that’s just corrected on the surface. And that’s exactly why their new skincare range – Bright Years, is designed to improve skin renewal while clinically fighting signs of aging. Consider this range as your personal age specialists from Plum that’ll help you keep the bright years rolling for longer. Also, the fact that it’s 100% vegan and cruelty-free kind of seals the deal for us.
1. Night Restoration 101
What: Plum Bright Years Restorative Overnight Crème
Did you know that your skin is at its receptive best while you’re busing catching your zzz’s? Which is reason enough to let this enriching formula be its ideal dinner. Enriched with hydrating Olive, Argan, Betaine and Vitamin E, high-performance plant stem cells get to work deep within to repair, while proven natural wrinkle-fighters and Licorice extracts help fight fine lines and dark spots. This one’s to bright days and even brighter nights.
2. A Sea Of Serum
What: Plum Bright Years Cell Renewal Serum
We’re suckers for serums and this bottle of liquid gold doesn’t help our obsessive personalities. This instant-absorbing elixir combines Plant Stem Cell extracts that promote skin renewal, and Sesame Protein that are directed towards skin glow. It does its job without reminding you of its existence every minute. Well, it’s not easy being a serum but this beauty here ticks all our checkboxes.
3. A Multitasker For Multitaskers
What: Plum Bright Years All-Day Defence Cream SPF45 PA+++
Tired of clogging your skin every morning with multiple layers of products? How about we take care of that by combining two steps into one? The Plum Gods were generous when they packed sun protection and hydration in the same bottle. On a busy morning, the all-day cream infused with SPF45 PA+++ steps in like a literal saviour. Plus, you needn’t fear a surprise visit by the white ghostly cast during a crucial midday meeting. Phew!
4. Wonder Eye Who?
What: Plum Bright Years Under-Eye Recovery Gel
Dark circles, sagging skin and fine lines around your eyes are all signs that your skin's natural metabolism is not at its best form. Meet the under-eye outperformer by the House of Plum. While power-house actives from Daisy and Hawkweed reduce dark circles, Plant Polypeptides work to keep the tender area supple and even-toned. We’re chucking our orange color correctors. Are you?