What makes a Beauty Hero? In our opinion, it involves a fool-proof formula, miraculous results, a little bit of a revolution and a legion of loyalists that make sure it sells out in stores worldwide.
If it were up to us, these products would come with a cape, because they’ve straight-up saved lives. Here’s Beauty Book’s favorite cult luxe picks that will never let you down.
Clinique’s Dramatically Different Moisturizing Lotion was one of their first-ever products, and it has clearly stood the test of time – a bottle of it still sells every five seconds. ICYDK, Clinique is the lovechild of Estee Lauder’s daughter, so it’s no wonder they’ve got their beauty formulas down pat. Easily of the best moisturizers in the game, this one boasts day-long hydration, a healthy dose of Hyaluronic Acid, a lightweight fit and super-glowy results.
Skincare genius obviously runs in the Lauder family, and who better to get skin potions from than the very head of the empire? Over the decades, Estee Lauder’s ANR serum has achieved cult status because of its miracle formula and a fanbase that would probably testify about its efficacy in a court of law. Its patented technology fights ageing, dehydration and dullness in just four weeks, leaving you with your best-looking skin yet. You can even mix a couple drops in your foundation for recovery ‘round the clock.
‘Ruby who?’ said no one ever. M.A.C’s signature lipstick really requires no introduction. The crown jewel of MAC’s Retro Matte collection, it’s been one of the biggest-selling lip shades in the world. What’s the big deal about it anyway? It achieves the impossible by being the perfect red on every skin tone. It doesn’t hurt that it has a rich, pigmented payoff and eight-hour-long staying power to boot. Pucker up and get ready to be to wooed!
Enter the Optimus Prime of all primers – this one really is primed for perfection. Smashbox was founded out of a legendary photography studio, so it’s no wonder their signature product is one that was created to minimize touch-ups during photo shoots. It does this with a bestselling blend of Vitamins A and E, Grape Seed extract and Green Tea, blurring fine lines and pores to create a flawless base and boost the wear on your makeup. Don’t know about you, but we call that the forever kind of love.
You say highlighter? We say Mary-Lou Manizer – those words have become synonymous in the beauty world, and there’s a good reason why. TheBalm’s hot-seller is literally the Mayor of LITville. A triple-threat that works as a highlighter, shadow and shimmer, we love this formulation because it diffuses light and settles in like you’ve got naturally lit-from-within skin. Who doesn’t want a honeyed glow that makes it seem like you just got back from a tropical island?
Moroccanoil carved themselves a niche of their own with this treatment oil, earning fame and acclaim like no other hair product ever has - and it’s not without merit. It’s multipurpose so you can use it as a leave-in, a serum or a heat protector; it's packed with heavyweight ingredients like Omega 9, unsaturated fatty acids and antioxidants; it gives you instant, hair-commercial-level shine. If that isn’t enough, it also comes with UV protection and smells like absolute heaven.
We all thought nothing could surpass the success of the Rose Gold Palette, but boy did Huda prove us wrong! Desert Dusk upped the ante with a total of nine buttery, pigment-rich mattes, six pressed pearls, three duo chromes and a power-packing pressed glitter. The palette was inspired by the landscape of Dubai, where Huda lives, and provides plenty of gorgeous colours to experiment with.
Added bonus? A huge mirror and premium packaging that spell luxury like only Huda could.
One of Bobbi’s global bestsellers, the award-winning Long Wear Gel Eyeliner is that ever-reliable beauty buddy that will never let you down. The words ‘long wear’ in its name stand up to the test, too – the gel formula is smudge- and fade-proof – fighting water, sweat and humidity to keep its powerful pigment in place. One of these sells every three seconds, so you’d better rush to add this one to cart!