Can we hear some commotion for this empowering chroma? The verve and vibrant Viva Magenta is the glorious new Pantone colour of the year. Pantone made this awaited announcement in December of ‘22 and touted it as “an unconventional shade for an unconventional time.”
As the world stands on the precipice of the unknown, this galactic shade from the red family is indicative of valiant efforts, resilience and the never dying spirit of the society. This capricious hue also sets the tone for experimentation and self-expression and is bound to take over an assortment of industries. From coveted runways to home design —an inevitable magenta sweep is sure to put a playful spin on the art of storytelling.
And the beauty space is no different. The creator community, almost intuitively, incorporated this gorgeous shade into their makeup looks — with trending videos adding to the virality of the chroma. With minimalism making waves in the industry hitherto, it has been riveting to see the pantone trickle its way and splashing across the canvas. Nurturing the idea of ' an unrestrained self through beauty', there is a lot in store this year. Meanwhile, if you are wondering how to integrate the colour of the year into your look- cue these beauties!
Everything Viva Magenta
The easiest way to incorporate this vibrant hue into your look is with a pop of colour on your lips!
Leaning towards bold eye looks, this year? Then an eyeshadow or eyeliner is the way to go.
Time to get your nails done! Make a statement by giving your nails some magenta lovin’.
Rosy cheeks, but make it brighter with a magenta shade blush, or tint that will pull double duty.
