According to market research, the graph for celebrity beauty lines have consistently risen that in turn have shown a massive customer demand, smashing sales records with every new launch. And guess what, almost most of them sell faster than the traditional beauty brands we’re all too familiar with. From Selena Gomez’s Rare Beauty, Drew Barrymore’s FLOWER to Kay Beauty and Lisa Haydon’s homegrown line NAKED, we’ve listed some great brands and why they hold such a powerful position in the hearts of millions. Ahead, five beauty lines you should know about along with a few products that have already garnered cult status.
1. Rare Beauty
The brand is all about embracing inner beauty, as much as it is about self-expression. Owned by pop culture royalty Selena Gomez, Rare Beauty is a product of two years of hard work, thought and attention to detail. In Gomez’s own words, “You’re not defined by a photo, a like, or a comment. Rare Beauty isn’t about how other people see you. It’s about how you see yourself.”
2. Kay Beauty
It was a huge moment for the Indian beauty market when the nation’s favorite silver screen star (Hey Katrina!) and the number one beauty retailer joined hands to introduce Kay Beauty. With their star ingredients being avocado and mango butter, the brand features unique makeup formulas that are long-lasting, ultra-glam, and Kares for your skin. The name of the label being a word play on ‘being okay’, it has emerged as a powerful inclusive brand catering to everyindian woman.
3. FLOWER Beauty
FLOWER Beauty is an award winning makeup line, developed and created by Drew Barrymore that marries affordability with quality—really, really good quality. and her philosophy that women everywhere deserve the best quality makeup at an affordable price. The brand’s tagline that states ‘Beauty is for Everybody’ reflects Drew’s philosophy of inclusivity and positivity.
NAKED By Lisa Haydon is just ridiculously delicious. Hayden’s organic line of formulas actually started as a hobby in her kitchen where she would actually make her scrubs and oils from scratch, pour them into tubs and send them out to close friends and family — eventually blowing up and leading to a strong customer base. While the Australian-Indian model and actress is strongly against using preservatives in her products, her line is one of the most loved homegrown brands in the nation.
5. Honest Beauty
Honest Beauty is green beauty at its best (we see you G-Z!). If you’ve never heard of it, we bet you’re at least familiar with its founder, Jessica Alba. Transparency being the heart of the brand, every ingredient is clearly labelled and the brand's website clearly states its manufacturing practices. If you’re new to using products with botanical ingredients, this line is a great place to start. Since its US launch in 2012, the brand has become a game changer in the world of nontoxic, eco-friendly products.