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Get Your Dew On: Etude House Is Here

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Our perfect weekend combines the best of two worlds: sheet masks and Noah Centineo movies (are you swooning too?). K-Beauty experts have blessed our lives with innovative, lightweight skincare products, and it's almost impossible to pick a favourite. And, if you weren’t spoilt for choice already, we have a new Korean brand to obsess over — Etude House. Chances are, you’ve heard of it and it's been on your wishlist since you heard the term ‘K-beauty’ for the first time (us too, sister). Launching today, the affordable skincare and makeup brand offers a range of products for your face, eyes and lips. You can't imagine our reaction when we got our hands on their entire collection. Needless to say, we tried many looks and the one that won the team's vote was the dewy one. Scroll down to see how you can play with the best of Etude House to get the look.
Skin Prep
We have said it before and we’ll say it again — moisturize before you apply makeup. You’ll love this routine even more with the Etude House Moisture Collagen range — emulsion and eye cream. After cleansing your face, gently massage the emulsion on your face. It’s hydrating formula combines three unique ingredients like aqua stream complex, super collagen water and baobab oil — all of which gives the emulsion its jelly-like texture. Follow it up by applying the eye cream around the eyes and on the eyelids. With super collagen water and baobab tree essence, the long-lasting cream is perfect for dry and sensitive skin. After your face and eyes, your lips could use some TLC too. Revitalize those lips with the Honey Jelly Lips Patch. Cherry, hyaluronic acid and collagen in this mask is what you need to volumize and hydrate your lips, giving them a fuller, plumper look. And, who even minds the lip patch selfie for the ‘gram, right?
Prime & Proper
Now that your skin is feeling healthy and moisturized, it’s time to prime it. Gently apply the Glow On Base Oil Volume all over for a natural, glowing effect. And believe us when we say that this product is a treat. It contains 24k gold particles that will brighten your skin, giving it a radiant glow. To top if off, this all-in-one makeup base can also be used for moisturizing and strobing. Did we tell you how great it feels on your skin? It’s super lightweight and absorbs into the skin in a jiffy. There are no points for guessing that the base has already topping our list of favourites.
All In The Eyes
If you love playing with wine colours, you’re going to absolutely love the Play Color Eyes Wine Party eyeshadow palette. It boasts of 10 light, neutral and dark shades that make for an eye-catching palette. Add to it, a little shimmer with Mirror Holic Liquid Eyes and you’re good to go. The vivid shimmer is long-lasting, moist and will give your eyes a lovely metallic finish. Lock your look with the Lash Perm Curl-Fix Mascarafor perfectly curled lashes. With its adhering curl 24hr technology, the mascara will keep your lashes curled for long (really, really long!) without smudging. We are big fans of its c-brush that makes lashes look oh-so-voluminous.
Finish With Finesse
A dewy makeup look is incomplete without a striking red shade. Add freshness to your lips with the Dear Darling Water Gel Tint, packed with pomegranate extracts, soapberry extracts, minerals and vitamins. The tint is incredibly long-lasting — all you need is one single swipe for an intense first coat. The best part: you can find your own red — pick a cool tone or go for the warm one. If you crave more coverage, apply an extra layer. Another favourite from their lip range is the Dear Darling Tint — its high hydration level will moisturize the lips, while giving it a sheer finish. Bonus: it’s uber-cute packaging!
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