Now that going green has attained mainstream frenzy with people switching to a cleaner and greener approach to beauty, it’s important to be wary of products that ‘appear’ to be good for the planet (and your skin). From defining beauty jargons to spotting greenwashing on packaging, Nykaa sets the record straight.
Here are the eco-friendly beauty brands & products trending right now:
1. She’s A Natural, Or Is she?
Unless you’re living under a rock, natural beauty is having a big moment. Just because a product is labelled ‘Natural’, don’t be fooled. So, let’s address the real question at hand. What does this cult stamp in beauty really mean? A Natural product contains ingredients sourced from nature rather than created synthetically. Powered with lush herbs and flowers, a product can only make the cut if it pushes ingredients such as like petrochemicals, parabens and synthetic colors right out the window. No toxic junk allowed. Warning: Read the label pasted behind, always.
Nykaa Recommends: Biotique Bio Morning Nectar Flawless Skin Moisturizer, Shahnaz Husain Shaeyes -Herbal Kajal, Nykaa Naturals Peppermint Essential Oil
2. Spell Vegan For Me, Will You?
Customer demands being the top driver for the success of this station, Vegan beauty is downright direct with what it offers. It formulates beauty products that are free of animal byproducts or derivatives. Animals are not harmed directly or indirectly in any way, also meaning that Vegan buys are tested on not animals either. You’ll never spot the following ingredients on the back of a vegan brand: beeswax, honey, collagen, keratin, cod oil or krill oil. Oh, and they say once you go vegan, you can’t really go back. It has pretty much revolutionized the beauty industry so jump on the wagon. Mkay!
Nykaa Recommends: Ruby's Organics Lipstick, The Body Shop Chinese Ginseng & Rice Clarifying Polishing Mask, SoulTree Anti Dandruff Shampoo
3. Let’s Start On A Clean Slate
Clean beauty, another hot topic, takes on a more practical approach using the smallest number of ingredients and the least-toxic choices. Apart from the obvious denotation, clean beauty is defined by products that are mindfully created and produced without any proven or suspected toxic ingredients. These ingredients are ethically sourced and formulated keeping the planet and our wellbeing in mind. The best part about these products are that they are free of artificial fragrances, parabens, phthalates and sulfates that have been linked to cancer, hormone disruption and plain-old skin irritation.
Nykaa Recommends: OGX Thick & Full Biotin & Collagen Shampoo, Khadi Natural Lemon Soap, Kama Ayurveda Rose And Jasmine Hair Cleanser
4. It Was An Organic Connection
Sustainably sourced ingredients, transparent manufacturing processes, biodegradable ingredients and protecting wildlife lie at the core of organic beauty. This means more rigorous standards of purity, processed under a very strict code of cleanliness. Here’s the real kicker. If you spot 90% organic on the product sticker, it indicates that the product is claiming it’s made with organic ingredients could still potentially contain harmful synthetic constituents. It may have been derived without the use of synthetic pesticides and it certainly must not be a genetically modified organism (GMO). If these boxes tick off on the print, you have our stamp of approval.
Nykaa Recommends: Zuii Organic Flora Liquid Foundation, Ruby's Organics Creme Blush - Poppy Pink, Wow Hair Conditioner
Case point: Study the fine prints and keep your eyes open. Once you magnify your attention to these imperative details that we’ve listed, it’s safe to say that the grass is indeed always greener.