People lead really busy lives and skincare technology is perpetually evolving. Two facts are continually on the rise. While the former seems to be a journey without a dead end, the latter is a demanding category that continues to unfold gems and mega hits by the minute. However, we’d like to shift focus to the undefeatable giant of them all that crushes all competition like frail roaches (Intense, but true). *Cues heavenly music*, K-Beauty. Ah, the sound of success. Since we’re talking about nothing but the best, we’d like to introduce a brand that is dedicated to give you the best version of yourself. Make way for the much-anticipated launch of the year that embodies the heart and soul of luxury Korean skincare that has finally made its way to the Indian market. Introducing Sulwhasoo (that sells 1 product every 10 seconds).
Exclusively launching on Nykaa, there's a reason why consumers universally have a voracious appetite for this brand that has been around since 1996. Sulwhasoo, literally translating to Snow, Flower and Phenomenal, comes with cutting-edge advancements and generations of skincare connoisseurs with beauty miracles crafted with perfection. This global phenomenon that infuses wisdom with modern science has grown from a niche fleck to become an unstoppable skincare pioneer. Specially curated with a concoction of traditional herbs recorded in ancient Asian medical texts, they’re dedicated to in-depth R & D on women’s skin of all ages. A brand that strongly believes that beauty does not deteriorate over time, instead it evolves.
Launched in 1997 to inaugurate the boosting serum category, Sulwhasoo's First Care Activating Serum contains JAUM Balancing Complex (the brand’s original formula) that replenishes yin energy to restore the balance lost with age. Through an 18-hour process of pure dedication, the emulsion is spiked with the Sacred Lotus, Peony and Solomon’s Seal. White Lily and Rehmannia also make appearances in this product, to be used as the first-step of your skincare after washing, to achieve a beautiful healthy glow. This hero product comes in 15 ml and 60 ml bottles and is tailor-made for all skin types. This elixir is tailor-made to help nourish, rejuvenate and tighten for your best skin yet.
If you're on a hunt for a heavy-duty anti-Saging solution, look no further than the Sulwhasoo Concentrated Ginseng Renewing Cream. Sulwhasoo has invested in 50 years of research to transform the legendary Ginseng ingredient into an innovative skincare solution. Post deep diving into the Ginseng root that has been recognized for its exceptional efficacies, the brand also threw light on its underrated extensions like its leaves, stems, flowers and berries (the true unsung heroes) that are most overlooked. Carefully curated post a round of multi-emulsification technology, the nutritious texture offers a richly hydrated finish that has an instant reverse aging effect for a youthful glow.
To conclude, we’re excited for your journey with Sulwhasoo. The results of these magical formulas are immediate; plumper, younger-looking skin. Now who doesn’t want that? Also, ranked No. 1 in the anti-aging and serum category for seven consecutive years, we’re positive that these Korean potions that define timeless wisdom and ageless beauty are going to redefine your skin (like it did for us). Oh, and like we mentioned right at the beginning, it’s time to be the best version of yourself. We’re talking miraculous transformations. We believe in miracles. Do you?
