Nykaa’s Pink Friday Sale, or the #BiggestBeautySaleEver (set to launch between the 24th and 28th of November) is almost here and we can’t keep calm. No, really. Reporting from the Nykaa headquarters we quite literally can’t, you see? (quickly downs 12th cup of black coffee).
Now, while the teams continue to prep and work round the clock to make sure you get access to the hottest deals and offers, we thought we’d give you a quick headstart on all of our biggest collaborations, featuring the nation’s leading digital stars—where they join the party with exciting challenges, games, lives and beauty tutorials. The lineup includes everyone from India’s very own ‘Billi Maasi’ aka Kusha Kapila and internet sensation Dolly Singh, to supermodel Erika Packard and Instagram royalties Ankush Bahuguna and Deep Pathare (popularly known as justdeepdrama).
Are you ready for this? We don’t think you’re ready for this. We don’t think WE’RE ready for this. Mark your calendars because you don’t want to be late for this party.
1. Game Night With India’s Coolest Digital Stars
Game Night is a three-episode game show, where we bring India’s top beauty influencers together to compete against one another through rounds of party games and challenges. With each game, they also reveal discounts and never-before offers so make sure you don’t miss this. The first episode features Ankush Bahuguna (@ankushbahuguna) and Simmy Goraya (@simmygoraya), Tarini Shah (@tarini_shah) and Jovita George (@mrjovitageorge) for episode two releasing on 24th November and Deep Pathare (@justdeepdrama) and Erika Packard (@erikapackard) for episode three on 26th November, all on NykaaTV.
2. Kusha Kapila Like You Never Seen Her Before
We wanted to slip in a surprise for you, so we’re not going to reveal much about Kusha’s Kapila involvement just yet. Set to release two days before the sale, don’t forget to block some time for 22nd November to catch the gorgeous and ridiculously hilarious Kusha Kapila on NykaaTV. That’s all we can say right now, friends. It’s worth the wait (trust).
3. Catch Dolly Singh Live For Nykaa’s Biggest Beauty Steal
Popularly known as ‘Raju ki mummy’, digital star Dolly Singh (@dollysingh) will be joining us live on the Nykaa app, where she will be revealing fantastic deals on your favourite brands that you can directly add to your cart during the livestream and will be available for a limited time. So make sure you tune in on 25th and 26th November at 5PM. Make sure you download the Nykaa app and click on the home page banner to join the live.
4. Khushbu Brahmbhatt On Our Explore Page
Our Explore page, where we feature snackable content on popular beauty recommendations and short tutorials, will have Khushbu Brahmbhatt (@thekhushibhatt) join us for a swatch party where she will be sharing her favourite makeup formulas to get ready for the party season. You can also catch beauty blogger Somya Gupta (@thesassthing_) revealing her luxury skincare products that will be available at discounted prices.
5. Get Party-Ready With Unnimaya And Somya Gupta
Unnimaya (@simplymystyle_unni), a well-renowned Malayali YouTuber, will be joining us on NykaaTV where she will be taking us through her must-haves to prepare for the party season across makeup, skin, hair and body. To also catch Somya Gupta click here where she gives you a lowdown on her party makeup look, plus all her top recommendations.
6. Need Help Curating Your Pink Box? Visit The Influencer Store
Check out our “Curated By Influencers” section where our top beauty influencers reveal their top recommendations and products that they will be revealing their favourites from the sale. You’ll find Ankush Bahuguna’s favourite party picks, Ankita Chaturvedi’s (@corallistablog) wedding recommendations, Shruti Arjun Anand (@shrutiarjunanad) holy grails all priced under ₹999, and Jovita George's season must-haves that she picked based on ingredients. So, make sure to add your products to your Pink Box and shop at discounted prices as soon as the sale goes live on 24th November.