The pursuit of flawless skin has been the most relatable saga of our lives. Who among us hasn’t stood under harsh bathroom lighting, squinting at our reflection, whispering, “Why does my face look like a patchwork quilt?” We’ve all experienced the dreaded foundation tide mark, concealer that creases faster than a linen shirt on a humid day, and that one well-meaning friend (hi, Clara) who says “oh, you look tired” (translation: your under-eyes are serving panda realness). But what if, and hear us out, there was a brand that didn’t just cover your skin concerns, it fixed them while making you look like you were born with glass skin and a personal lighting crew? iT Cosmetics, now officially strutting onto Nykaa’s virtual shelves, cue confetti and a gospel choir.
If you’ve been on the internet anytime in the past five years, you’ll know IT Cosmetics is not just another beauty brand; it’s a whole movement. Born from Jamie Kern Lima’s own struggle with rosacea and sparse brows, iT’s entire mission is to empower us to look and feel our most beautiful and confident, without masking who we are. Partnering with dermatologists and plastic surgeons, they’ve created innovative formulas that don’t just fake perfect skin; they genuinely improve it. And yes, they work for every skin tone and type, even the sensitive babies among us who break out at the mere mention of fragrance. The focus? Skin-loving, clinically driven makeup that makes you say, “Is this a filter, or am I just stunning?” Now that they’ve officially launched on Nykaa, it’s time to master the ultimate base routine.
Four iT Cosmetics Products That Have us OBSESSED
iT COSMETICS CC+ Cream Full-Coverage Foundation
Let’s start with the Holy Grail of base products, the iT Cosmetics CC+ Cream. If you’ve ever wanted your foundation, skincare and SPF to have a love child, this is it. This baby is a full-coverage foundation, an anti-ageing serum and a broad-spectrum SPF 50+ in one gorgeously sleek tube. It’s the #1 SPF foundation in America, and now it’s finally ours to hoard. It doesn’t just blur; it erases redness, acne scars, dark circles, wrinkles, uneven tone, you name it, CC+ has a vendetta against it. Infused with hyaluronic acid, niacinamide and vitamin E, it gives your skin a juicy drink of hydration while sitting weightlessly.
Bye Bye Dark Spots Concealer + Serum
The Bye Bye Dark Spots Concealer + Serum, aka your skin’s wand to hide all the dull and dark spots. This little tube packs buildable, medium coverage, but also moonlights as actual skincare. With niacinamide, hyaluronic acid and caffeine, it not only conceals but actively fades dark spots and fine lines over time. Use it as an all-over complexion perfector or just spot conceal like a pro. Its lightweight, natural finish means you can layer without the cakey horror, and the dual-ended doe-foot and kabuki brush applicator makes on-the-go touch-ups an Olympic sport you’ll win every time.
CC+ Natural Matte Foundation SPF 40
If you lean on the oilier side and have trust issues with foundations that promise matte and deliver cracked desert realness, iT has you covered (literally) with the CC+ Natural Matte Foundation SPF 40. It’s shine-reducing, pore-blurring, humidity-proof and actually improves skin texture over time. Airlicium and lentil seed extract keep your T-zone in check while hyaluronic acid ensures you’re matte, not flat. It controls shine for 16 hours straight but still keeps the skin hydrated because, contrary to popular belief, oily skin needs hydration too.
Bye Bye Makeup Cleansing Balm
And because we love a full-circle skincare moment, you must end the day with the Bye Bye Makeup Cleansing Balm. This 3-in-1 miracle doesn’t just melt away your makeup; it moonlights as a brightening cleanser and hydrating face mask. Massage it in, and it turns into a nourishing oil that melts waterproof mascara like a boss. Add water and it emulsifies into a milky cleanser with vitamin C and rosehip oil for that radiant glow. Feeling fancy? Leave it on as a 10-minute hydrating mask while you binge-watch Love Island.
Key Takeaways
iT Cosmetics on Nykaa is the glow-up our makeup bags have been begging for. From clinically tested formulas to shade ranges that respect all skin, this brand is here to revolutionise your base routine. It’s not about covering up; it’s about enhancing your skin while actually loving it.
FAQs
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Is IT Cosmetics suitable for sensitive skin?
Every product is dermatologist-tested, non-comedogenic and developed with sensitive skin in mind. Even rosacea-prone babes can glow without fear.
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Do I still need sunscreen if I’m using CC+ Cream?
Nope, CC+ Cream has broad-spectrum SPF 50+ built right in, so you’re protected. Just remember to apply enough product and reapply if you’re out all day.
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Will the matte foundation look cakey on my oily skin?
The Natural Matte Foundation is formulated to control shine without clinging to dry patches or settling into lines. Think soft-focus filter, not cracked pavement.
