Never have we seen two winged eyeliners mirror each other. Nor has the effect of our smokey eye ever repeated itself. The struggle has been real. But turns out, that the struggle isn’t just ours to live with. Even B-town bombshell Katrina Kaif seconds us, “Eye makeup is the most important, yet the most difficult skill to master in the world of makeup.” Now that she’s launched her own makeup line, Kay Beauty, she’s out to dominate the world of cosmetics, with ‘kare’ and perhaps even ‘klarity’. She adds, “I thought there must be a way to achieve an eye look without having to be a pro and carrying around a palette everywhere. So, I created Eyeshadow Sticks which is basically like your powder eyeshadow in the form of a stick. The creme to powder formula is not only lightweight, but it’s also extremely easy to apply and blend (with your fingers!). It stays put for hours and doesn’t smudge at all, just how I like it!”
Furthermore, she’s simplified the application process by bifurcating textures. She’s launched eight warm and neutral matte shades and 12 electrifying metallic shades. All of which are loaded with Macadamia nut oil and Ceramides to create a non-greasy canvas and to nourish your eyelids. These powdery, easy-to-blend pencils are also smudge-, sweat- and waterproof.
So confident is she about her make that she urges you to, “Unleash your creativity and become your own makeup artist with these eyeshadow sticks that work for all!” Or you could scroll to know how she prefers to work her two-toned eyeshadow texture. So, are ya feelin’ Katty?