If all you see is Katrina Kaif on your Instagram feed RN, you already know why she is making headlines. But, just in case you aren’t in the know or don’t have the app installed on your phone (seriously, who are you!), we have great news. Say ‘Hey!’ to Kay Beauty — Katrina’s first makeup brand—#MakeupThatKares—in collaboration with Nykaa. The first Indie celebrity brand for on-the-go-millennial beauties who want to wear high impact makeup that’s also good for their skin. Oh yes, Katrina has finally unveiled the secret to her luscious lips, dramatic eyes and defined brows. Lip crayons, pencils, strobes, kajals, brow pencils… her range has it all and of course, it’s designed to suit all skin tones! And here’s something that’ll warm the hearts of conscious beauty fans, every Kay Beauty product is vegan, cruelty-free and dermatologically tested. TBH, we are in love already. *wink* *wink*
Did we tell you that this is only the beginning? Katrina is introducing more products very soon. So. stay tuned!
Let’s Talk Packaging
Let’s face it, if Katrina Kaif has crafted a product, it has to be eye-catching to say the least. And, that’s exactly what she delivers with Kay Beauty. The packaging is simple, unique and fun — all the products have the funkily designed ‘K’ monogram imprinted all over. Moreover, you can identify the shade inside from just looking at the body of the product. We literally couldn’t wish for anything else!
Say Kay to 3D Lips
The first time we swatched the MATTE-inee Lip Crayon on our hand, we were blown away by its creamy texture. But the real magic happened when we glided it on — it just wouldn’t budge and felt super light and hydrating on the lips. All thanks to its star ingredients, Marula Oil and Chamomile, that will make your lips smooth and healthy. Even better, the crayons are available in 24 different shades — you’ll definitely find your match. But that's not all!
Katrina has also launched Matte Action Line & Fill Pencils and MaeStrobe Metallic Lip Toppers to create that picture-perfect 3D lip. First, contour your lips with the lip pencil, fill them with the lip crayon and finally, top it up with the strobe of your choice for a drool-worthy metallic finish. Budget beauties, this strobe can also double up as an eyeshadow if you want a int of glimmer on your lids.
Katrina’s Trend Talk:“I love discovering the latest trends in the makeup world and trying them on! The 3D lip is my take on creating fuller and plump lips and all you have to do is use three products to achieve it!”
Say Kay To Ombré Brows
Move over razor-sharp brows. Natural, fuller brows are trending at the moment and you can ace this trend with Kay Beauty’s Brow Studio Eyebrow Definer. You will absolutely love its blendable, waterproof formula and the precise tip for a defined application. The brow definer comes in three unique shades, Hazelnut, Chestnut and Walnut, to nail the ombré effect. Pick a dark shade and start filling in your brows from the middle. Finally, finish off the look by using a lighter shade to fill in your brows from the inner corner of your eye.
Katrina’s Trend Talk: “Groomed arched eyebrows create a flattering frame for the eyes, and literally transform your face! I personally like my eyebrows to be natural looking.”
Say Kay to Perfectly Sultry Eyes
Like most of us, if you can’t do without your eye makeup, add Kay Beauty to your list of favorites already. The highlight is that the range boasts of three unique products to create three different looks. Create a smokey eye with the High Drama Smokey Kajal (thanks to its built-in-smudger), a classic liner look with KohlStar 24 Hour Kajal and a dramatic wing with Ink Artist Gel Kajal. Living up to the brand’s promise of #MakeupThatKares, the kajals contain Ceramide and Chamomile, which will keep your eyes nourished and protect them against the harmful effects of pollution.
Katrina’s Trend Talk: “Who isn’t a fan of smokey sexy look? This product is really personal to me as I love my smokey eye looks. With a built in smudger and the velvety texture, I feel I need nothing else to create a smokey eye anymore.”
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