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Lakmé’s Eyeliner Guide – Every texture, innovation and formulation demystified

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When it comes to eyeliner scouting, there’s no contesting the fact that Lakmé owns the market. Sorry, not sorry. Why look further when they satisfy all your demands? And we mean all your demands. One look at their eyeliner collection and you’ll realise that zeroing in on this brand is where the decision making begins. They’ve got every kind of eyeliner (including those that aren’t even eyeliners) in matte, shine, glossy, metallic and every other texture or formulation introduced thus far. Not just this, each product is carefully created with the ulterior motive to be efficient with great efficacy, long-lasting without budging, and convenient without breaking the bank.

So how do you take the final call? We break it down for you – for the kind of person you are, for the desired trend and for making the right eyeliner decision.

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FOR: The Traditionalist

FAD: Every eye trend known to man 

FORM: Eye pencil 

If you haven’t changed your ways so far, you’re never changing it. None of the nouveau innovations, cutting-edge packaging or high-definition formulations of the 21st century could deter your loyalty. Nor have you faced a difficulty tracing any eye trend… from the barely-there underlines, cut-creases, tiny tattoos to 3D smokey eyes. Especially with Lakme’s cult eye pencils that make other convenient, millennial-approved alternatives complete brainteasers.


Lakmé Eyeconic Kajal - Deep Black, Lakmé Absolute Forever Silk Eyeliner in Blacklast, Lakmé 9 to 5 Naturale Gel Eye Liner in Charcoal Black

FOR: The Quick Fixer

FAD: Winged liner or graphical cat-eyes

FORM: Felt tip

When you fancy the texture of your liquid liner but lack the artistry or skill that comes with it, turn to felt tips. They’re liquid liners in the form of an eye pencil, with either a fine or a bold, angled tip. Made specially to perfect your groovy winged eyeliner or graphic cat eye with minimal effort. Genius, right? Lakme’s two inclusions are jet black, easy to control, with definite precision and more reliable than your friend on speed-dial. Only drawback? All that time we spent watching every eye tutorial on YouTube – gone to waste, just like that, poof!


Lakmé Eyeconic Liner Pen Fine Tip – Black, Lakmé Eyeconic Liner Pen Block Tip – Black

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FOR: The Artist

FAD: Geometric eyes, dual lines, cat-eye or winged flicks, graphic elements…

FORM: Liquid liner

Strictly meant for those familiar with the wand. It’s never easy to befriend liquid liners but when you do, you never go back. It’s no different than a paintbrush working its magic on a canvas. However, what differs is the type of the wand itself. Lakmé understands this very well and therefore offers a plethora of options. In fact, they even offer matte, high shine to metallic textures. The only ‘uh-oh’ bit is that you can’t swipe it on your lower eyelid. But who’s complaining?


Lakmé Absolute Shine Liquid Eye Liner - Black, Lakmé Insta Eye Liner – Black, Lakmé 9 To 5 Black Impact Eye Liner – Black, Lakmé Absolute Gloss Artist Eye Liner – Black

FOR: The Disruptor

FAD: Smudged, smokey or reverse smokey eyes

FORM: Gel pot or pencil with a smudge applicator

Blurring lines has its own sex appeal. If you don’t believe us, start with Lakme’s gel-based pots or pencils and see where that takes you. To keep it simple and sleek, opt for gel pencils that come with a smudge applicator. They’re quick and won’t leave you with racoon eyes. But if you’re looking to serve haute drama, a gel pot is the most buildable formula allowing you to add depth to the look. It makes you pull off smokey eyes using just one product. Who’d think?


Lakmé Absolute Kohl Ultimate Kajal – Black, Lakmé Kareena Kapoor Khan Absolute Eye Definer – Onyx, Lakmé 9 to 5 Naturale Gel Kajal – Black

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