They’re the real unsung heroes of the makeup world. Really want your makeup to last long? Loose powder it up. Hate that greasy, oily skin texture? Loose powder comes to the rescue. Got shaky hands, but still aim for perfection? Loose powder has a knack to blur blunders. Need a quick touch-up-on-the-go? You guessed it. Love your bronzer to a fault? Turn to you-know-what.
Saying no to a loose powder, is inviting trouble without any armor. And it’s not just worse-case-scenarios with this product. Like celebrity Katrina Kaif points out, “While everyone wants to glow, nobody wants to look greasy. Setting powder is a great mattifier that helps you achieve both.” Overtime, it has upgraded to being quite a vital buy in your makeup kit rather than being just another incidental purchase. The industry follows quite a few jargons: setting powder, HD loose powder, translucent powder, illuminating powder, finishing powder… you may have heard of them and tossed them back into the pile? Not surprised.
That’s exactly why leading actress Katrina Kaif launches her range of Kay Beauty Loose Powder and schools us on the need to wake up and powder up! She takes us through her three variants: Setting Powder, Translucent Powder and Illuminating Powder. Not just debunking the ‘what’ and the ‘why’ on everything loose powders. But also, the ‘how’ of it, by revealing all her personal hacks that she uses in her day-to-day life. Can’t wait to get your fill? Nor could we.