Move over bond repair – molecular repair formulas are here to make every day a good hair day. L'Oréal Professionnel’s #AbsolutRepairMolecular range is your next-generation solution to brittle, damaged strands that crave nourishment inside out. A patented technology with sound scientific backing, the Absolut Repair Molecular shampoo, rinse-off serum, and leave-in mask can repair up to two years of damage in just one use!*
“For the first time, L'Oréal Professionnel has discovered a way to decompose peptides and reinject separate components – peptide bonds and amino acids – into the hair fibre, known as ‘peptide repair’,” reveals Shweta Sahni, National Education Head at L'Oréal Professionnel. “A molecular formula repairs the hair at its deepest level. So, it’s no longer about surface-damage cures but addressing the root cause,” she adds.
With scientifically proven molecular efficacy, and backed by six patents, L'Oréal Professionnel’s Absolut Repair Molecular range rebuilds your hair's molecular structure** and restores strength, elasticity, and movement*** – all in three quick and easy steps. But before we delve deeper into the three simple steps, let’s throw some science nomenclature at you.
The Science Behind Molecular Repair
While hair damage has innumerable causes, consumer conversations are now focused on addressing the root cause instead of tackling the problem at the surface level. Here’s where a molecular-strengthening formula comes in – repairing the hair at its deepest level. The hair is composed of proteins known as peptides, which can be broken down into amino acids, strung together by peptide bonds. In simpler terms, peptide bonds and amino acids form the building blocks of our hair, and if compromised, can damage the molecular structure of the hair fibre. To repair this deeper-level damage, the compromised peptide structure must be tended to by reinjecting complete peptides into the hair. L'Oréal Professionnel’s Absolut Repair Molecular range does just that – decomposing peptides and reinjecting separate components into the hair fibre, restoring hair health after just one use.
STEP 1: L'Oréal Professionnel Absolut Repair Molecular Professional Shampoo
Priced at INR 1,400, this sulphate-free shampoo constitutes the very first step in your #rebornstronger hair regimen. Concentrated with peptides bonder and five amino acids, this potent concoction harnesses the power of an efficacious duo to deliver ample nourishment and up to 86% hair smoothness****. Apply the lightweight formula to wet hair until a rich lather is formed and then rinse thoroughly.
STEP 2: L'Oréal Professionnel Absolut Repair Molecular Professional Rinse-Off Serum
Possibly a first-of-its-kind rinse-off serum, this hardworking elixir is ideal for all hair types – as are the other formulas – but particularly suitable for very damaged hair. Instantly transforming your hair via deep penetration with a 2% peptides bonder and five amino acids, this product constitutes the second step in your hair care regimen, increasing strength by 3X****. Priced at INR 1,600, section your damp hair down the middle and work two to three pumps of the serum through the strands. Rinse thoroughly after.
STEP 3: L'Oréal Professionnel Absolut Repair Molecular Professional Leave-In Mask
Last but not least, maximise nourishment with the L'Oréal Professionnel Absolut Repair Molecular Professional Leave-In Mask that promises 97% strength and heat protection up to 230 degrees****. Priced at INR 2,000, distribute the rich formula – boasting peptides bonder and five amino acids – evenly from your lengths to ends and leave it in without rinsing off. This super-strengthening trio is just what your hair needs!
Disclaimers
*Repairs up to 2 years of damage, in one use*
*Instrumental test on the fibre macromolecular structure after application of shampoo + rinse-off serum + leave-in mask
**Rebuilds hair molecular structure
*Instrumental test after 15 applications of shampoo + rinse-off serum + leave-in mask
***Restores strength, elasticity & movement*
*Consumer test after 2 weeks usage of shampoo + rinse-off serum + leave-in mask
****86% more smoothness*
*Instrumental test after application of Absolut Repair Molecular Shampoo
****3X more strength*
*Instrumental test after 15 applications of Absolut Repair Molecular Rinse-off Serum
****Up to 230 degrees heat protection*
*Instrumental test after application of Absolut Repair Molecular Leave-in Mask
