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M·A·C Mehr: The Lipstick Made For Love

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Just like every protagonist has an origin arc, every hero product has an origin story that stems from either the love for makeup or a beloved one. Read ahead to know the origin story of M·A·C’s iconic lip shade – Mehr.
M·A·C Mehr: The Lipstick Made For Love

Have you ever loved someone so bad that you wanted to bring about a change in the beauty industry itself? While many hope that such love finds them, Mehernoush Contractor found it and how. Does the name ring a bell?

If you are a seasoned beauty enthusiast, you know the man, the myth, the legend, Mickey Contractor – award-winning and beloved global celebrity makeup artist who worked on countless looks that stand the test of time due to his iconicity and sheer talent. They say an artist is only as good as their muse, and Contractor’s biggest muse was his wife, yes, you guessed it, Mehernoush. The love for his wife and makeup led to collaborating with M·A·C to create their most viral and loved lipstick shade – Mehr.

He couldn’t find the perfect shade of nude for his wife’s skin tone, which is also one of the most common among the Indian audience: wheatish skin with a cool undertone. Along with many, Contractor would mix and match several shades to land on the ideal nude that wouldn’t wash the wearer out and make them appear brighter at the same time. To put an end to this roulette of balancing the hues, he launched Mehr, a mauvy nude or, as M·A·C likes to call it, a dirty blue pink that’s the perfect harmony between pink and nude for all the cool-toned baddies with brown skin. Let’s see why this shade is a cut above the rest.

What Makes Mehr Different?

Made not in boardrooms, but out of love, Mehr, is the perfect romantic pinkish nude every Indian skin deserves. Other than the fact that it universally looks good on cool-toned people, it is the ideal for that barely-there lip shade that brown-skinned baddies crave.

It glides luxuriously, leaves a creamy pigment, fills your cracks, evens out your lips, and brightens your skin overall. It’s also a versatile shade, as it looks good on brunch dates and appropriate during board meetings.

Although it was made for a specific Indian skin tone, this shade is adaptable and assertive; it has become a global favourite, running out of stock, more than any new launch by the brand. Truly an icon.

This shade also looks different under warm lights, fluorescent lights, and sunlight, moulding to your skin tone, which appears different under different light sources.

The longevity and stay are a reflection of M·A·C’s innovative spirit and years of experience in the field of beauty and understanding human skin.

Parting Thoughts

In the early 2000s, when Mickey Contractor > M·A·C’s legendary global artist, wanted a lipstick that would suit his wife’s Indian skin tone. He couldn’t find one that looked ‘just right’, so he made one himself – a pink-nude with cool undertones that was soft, romantic, and universally flattering. What started as a personal creation quietly slipped into M·A·C’s pro kits, and from there, onto brides, influencers, beauty shelves across India. It was THE NUDE that didn’t wash the Indian skin out. For once, we didn’t need to mix shades. Mehr became a movement.

FAQs

  1. Do I need a lip liner with my lipstick?

    A lip liner is always helpful to define your lips and make them look bigger and plumper. Especially when you are wearing a lighter colour or clear gloss, it adds depth and definition to your puckers.

  2. What shades suit Indian skintone with cool undertones?

    Mehr from M·A·C is the perfect lip shade for Indian skintones with a cool undertone. It’s described as a dirty blue pink, but the colour payoff is a pinkish nude that makes your skin look brighter and more even. Making it the perfect nude for brown skin.

  3. How to choose the perfect nude lipstick?

    To choose the perfect nude, check your skintone and your undertone. If you have fair skin, look for colours that have a hint of peach, pink, and light brown in them, if you have dusky skin, look for shades with a hint of red, brown, and purple in them. If you have a warm undertone, make sure your lipstick has tints of yellow and orange, and for cooler undertones, look for hints of blue and silver.

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