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Max Factor, the makeup of makeup artists

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'You are not born glamorous. Glamour is created.'.
The brainchild of Russian emigrant to the US, Mr. Max Factor spent a lifetime working his magic on Hollywood’s leading ladies, even earning an Oscar for his efforts. Today his lovingly crafted makeup from mascara and foundation to eye shadow and lip gloss are sold worldwide, allowing women everywhere to create their own personal glamour statement. After all, as Mr. Factor believed, any woman can be glamorous given the right tools and make-up artistry skills. This iconic brand is credited with ‘Ten Firsts’ including Flexible Greasepaint, the first ever makeup seen on screen, Pan-Cake, the first ever foundation, Crème Puff, the powder for a touchup-in-a-flash, Erace, a concealer in a stick and Lipfinity, a long wear lipstick. Mr. Factor also created the Wand Mascara, Calorie Mascara (now rechristened the 2000 Calorie Mascara) and False Lash Effect Mascara that continues to go by the same name. 
Continuing its legacy as the makeup brand of the stars, just a fortnight ago, Max Factor announced Hollywood actress Gwyneth Paltrow as the new face of Max Factor's Modern Icon campaign. The star will model some of the most influential and iconic beauty looks of the past few decades, transforming into modern interpretations of yesteryear idols, Marilyn Monroe, Audrey Hepburn, Brigitte Bardot, Farrah Fawcett and Madonna. Her first appearance oozed glamor; a very low-cut gold sequined  number, loose blonde curls, flawless foundation,  ridiculously long eyelashes and bronzed cheekbones. Sensational! Just like Max Factor.
'You are not born glamorous. Glamour is created.'.
Rs 1,110
Rs 950
Size 30 ml
Size 68 gm
A two-in-one foundation and serum formula with SPF 15. Comes in several shades to match your natural skin tone. The perfect foundation for smooth, instant and flawless coverage.
A weightless foundation with natural jojoba extracts, cucumber water, sea buckthorn and rosehip. Lightweight feel, oil free, non-comedogenic formula. Perfect for sensitive skins. Dermatologically tested.
Rs 810
Rs 660
Size 150 gm
Size 9 ml
A three-in-one foundation that holds like a primer, corrects like a concealer with the long lasting finish of a liquid foundation. Smooth, flawless finish and an inbuilt sun protection.
The unique all-in-one foundation has a solid-to-liquid formula that gives a flawless base with one easy application. No need for concealer or powder. Suitable for all skin types including sensitive skin.
Lipsticks and glosses for lasting magic
Max Factor Flipstick Colour Effect Lipstick
Max Factor Lipfinity Lasting Lip Tint
Rs 875
Rs 710
Size 3.5 gm
Size 14 gm
The two sided flip-and-mix lipstick. Expertly matched to create complementary colors, with one creamy side and one shimmery side. Rich easy-blend formula. Perfect for a sultry finish.
Creates color with a depth and intensity that just can't be shaken! Vibrant shades with a handy pen applicator for easy and precise application. The water-proof matte formula infuses color layers on lips.
Max Factor Vibrant Curve Effect Lip Gloss
Max Factor Lipfinity Lipstick
Rs 610
Rs 590
Size 17 ml
Size 4.2 gm
Show off those curves with this high-shine, non-sticky lustrous formula. Curvy applicator hugs lips for a fuller finish. Ten trendsetting shades to spoil you.
Get glam, lasting shine in two easy steps. Smart two-step system that colors and moisturizes. Moisturizing top coats seals in color and hydrates lips. High fashion, trendy shades.
Eye and nail effects for ultimate drama
Max Factor False Lash Effect Fusion Mascara
Max Factor Smoky Eye Effect Eye Shadow
Rs 690
Rs 700
Size 9 ml
Size 2.25 gm
The mascara for the girl who wants it all! Now get full, thick and long lashes all at once. No smudging or flaking, perfect for daily wear. Washes off easily. Suitable for contact lens wearers.
Just the eye shadow you've been waiting for. The easy-to-do smoky eye effect shadow lets you shade, blend and define your eyes perfectly.  Pen style designed, double ended two color shadows.
Max Factor Earth Spirits Eye Shadow
Max Factor Glossfinity Nail Polish
Rs 420
Rs 350
Size 4 gm
Size 11 ml
From soft earthy tones to dramatic bold hues, the micro color pigments prevent colors from fading. Versatile enough to be used as an eye liner.
Immaculate, shiny colors. For the woman who wants high gloss, professionally finished nails that stay perfect for up to seven days. Available in 25 signature shades.
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