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NEW LAUNCH ALERT: GOODNESS OF VITAMIN C IN PLUM’S NEW FACE SERUM

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No ingredient loves your skin more than Vitamin C. The holy grail of the beauty industry, this magic nutrient packs in all the skincare wonders you can think of – it hydrates, nourishes, brightens and repairs your skin, all the while battling hyper-pigmentation, aging and sun damage!

Dive into the deep goodness of Vitamin C with the 100% vegan and non-toxic formula by Plum. This nourishing and soothing elixir will make you fall in love with your visibly radiant and plump skin.

What: Plum 15% Vitamin C Face Serum with Mandarin

Here’s why you need it: Plum has mastered the formula with 15% strength of Vitamin C. They’ve used Ethyl Ascorbic Acid or EAA that’s a water-soluble form of the nutrient – it seeps into your skin faster, stays longer and does not get oxidized.

It also has Japanese Mandarin that boosts the performance of Vitamin C and helps your skin produce collagen. You’ll also absorb the benefits of Kakadu Plums that are rich sources of Vitamin C, folic acid and antioxidants, and Rose extracts to sooth your skin.

Here’s how we know it works: Don’t trust us? Take the word of real people who have given generous thumbs up to this amazing product. Plum conducted a trial with real consumers onboard and here’s their verdict:

  • 83% of all consumers saw enhanced radiance and glow in just 2 weeks.
  • 30% reduction in dark spots was visible within 2 weeks.
  • Best part – the study was conducted on users with various skin types and it worked on all!

How and when to use this:

Remove your makeup and cleanse your face. Pat dry and apply a few drops of the serum and massage into your skin. It absorbs quickly, so follow with an SPF during the day or your regular moisturizer at night.

P.S. Do note that Vitamin C loses efficacy when exposed to sunlight, so don’t forget the sunscreen and keep the bottle in a cool, dark place.

Why you will love this:

Not only will this miracle serum help you attain your best skin yet, but you will feel great using this product too! It’s a cruelty free product free from all parabens, sulphates and other toxins. It’s vegan – hence good for you as well as the planet. And it comes in a recyclable bottle.

Happy skin TLC!

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