What are you in the mood for?

NUDESTIX Founder Taylor Frankel Talks About Her Famous No-Makeup Makeup Looks And More

by 16.2K views 16.2K views  

What is natural, clean, glamorous, classy and confident all at once? Nude makeup that fits your skin and makes you stand out with slight hints of colour and shimmer. Imagine a perfect look with just the right amount of natural blush, the flawless shade for nude smokey eyes, a bronzer that makes you naturally glow, and a barely-there lipstick that melts onto your lips. From bold and assertive office looks to wild-all-night party looks, nude makeup has always been a saviour for women who’re forever on the move.

On that note, meet Taylor Frankel, co-founder and Chief Inspiration Officer of NUDESTIX─the brand that has perfected the art of natural, nude and subtle beauty. Nudestix believes in using good-for-your-skin ingredients in shades for their global community of #babebosses. The label is inspired by the hard-working, always on the move, modern-day woman. Enriched with care vitamins, antioxidants and natural moisturizers, each multipurpose NUDESTIX crayon is all of the goodness you need to #GoNudeButBetter. Psst… it’s also a clean makeup brand with paraben-free, gluten-free, cruelty-free products with vegan options.

BB: First of all, we love your title (Chief Inspiration Officer). What was the inspiration behind this all nude, cruelty-free, clean, and amazing label?

Taylor: NUDESTIX was founded by my sister (Ally), my mom (Jenny), and myself (Taylor). Our mission was and continues to be to create beauty products for real life. Inspired by the modern-day, multi-tasking woman, we developed a collection of easy, minimalist and multi-tasking beauty products that enhance your natural beauty, never masking it—to reveal and feel your most confident self.

BB: We can’t stop scrolling through your Instagram! Your no-makeup-makeup looks have us floored. What kind of no-makeup looks would you suggest for the various Indian skin tones?

Taylor: No-makeup makeup is truly about the tones, textures and placement of the product. For Indian skin tones, I suggest finding shades that complement your skin tone. Start with a light base such as our Tinted Cover Foundation, and then add some monochromatic colour using our Nudies All-Over Face Colors on the eyes, cheeks and lips! Finish off with our Lash Lengthening Mascara by applying a few coats to the top and bottom lashes. Note that no-makeup makeup is all about a minimal touch of colour to enhance your features, rather than covering them.

BB: Which NUDESTIX product made you believe that you’ve found your ‘eureka moment’ or ‘the holy grail of makeup’?

Taylor: Our Nudies collection is our best-selling category for a reason! They truly embody our Nudestix philosophy on easy, multi-tasking and on-the-go beauty. Our Nudies blushes, bronzers and glows are luxurious cream balms that can be used on the eyes, cheeks and lips! There’s even a detachable brush on the other side to blend on the go!

BB: If you had to choose, what would be the three products (only three) from NUDESTIX you’d permanently keep in your handbag?

Taylor: Nudies, Concealer, Mascara always!

BB: What’s your go-to routine for your everyday work makeup?

Taylor: Tinted Cover Foundation, Nudefix ConcealerNudies Blush, Eyebrow Stylus + Gel and lip + cheek pencils! I like to keep it natural and fresh every day.

BB: What’s the first thing you do every morning?

Taylor: Scroll Instagram!

BB: If you had only half an hour to yourself on a very busy day, what would you dedicate it to?

Taylor: Playing with my dog!

BB: Who other than your mum and sister inspired you to create NUDESTIX?

Taylor: The modern-day, busy woman!

BB: Would you like to convey anything to our enthusiastic fans (that love you and your brand) that are currently reading this?

Taylor: Thank you for always supporting our brand in India! I love hearing your stories and why you love the products─you inspire us every day!

MORE from Product Reviews