Charlotte Tilbury (the person, the icon, the legend) used to be a celebrity makeup artist who worked with many popular faces before becoming a brand owner. When she used to work backstage, she noticed a gap in the market, where there wasn’t a flattering pink shade for lips that suited all skin tones alike. This led her to quit her job as an artist and pick up an entrepreneurial role where she could create makeup that she and her clients could use on a daily basis that would also flatter in the most subtle way.
She believed everyone could look pretty in pink, because the light-reflecting colour had beautifying properties that could make the lips look naturally fuller and plumpy. This led to her creating the Lip Cheat lip liner in the shade Pillow Talk, which was a pinkish nude that became a universally flattering colour on skin tones without washing them out or making them look decked-up. This was an instant hit in the West and made way for other lip products, such as the creamy matte lipstick in the same shade and later the irresistible gloss in a similar hue that was collagen-rich and non-sticky.
But this was still every makeup artist’s best-kept secret; it didn’t quite hit the Indian markets and audience until our very own OG influencer, Alia Bhatt, wore it to her wedding. Did you know Alia Bhatt’s wedding lipstick became a global bridal trend overnight? Her wedding look was dreamy, glowy, and her lipstick? Pillow Talk. Indian brides across the globe fell in love with her outfit, her style, and most importantly, her lips. Suddenly, every MUA was stocking it. It became ‘the Alia lip’. But what makes Pillow Talk the literal talk of the town? Let’s have a look.
What Makes Pillow Talk A Crowd-Favourite
Cashmere Finish
Charlotte Tilbury is known for their high-pigment, soft, and plump finish. One glide and you can see the colour staining your lips with a natural look and feel. It’s made with a blend of exotic oils, triglycerides, and waxes that give you a buildable, long-lasting colour for up to 10 hours!
Universally Flattering
This pinkish nude shade works for all undertones, whether your skin has a warm, cold, or neutral undertone. It makes your pout look evenly pigmented and offers a buildable finish, so you can take your look from day to night and just one swipe.
The Whole Package
The best thing about the Pillow Talk collection is the fact that this shade is available as a lip liner for the depth and definition, a matte lipstick for the long-lasting and buildable colour, and a gloss for the high-shine and radiantly flirty look. It makes all the other lip kits run for their money.
Nykaa Recommends:
Parting Thoughts
Charlotte Tilbury created Pillow Talk as the perfect pinky-nude for every skin tone, especially for brides. It’s soft, romantic, and effortless, perfect for casual and formal events alike. It launched quietly and became a pro-kit staple for artists around the world. Today, Pillow Talk is more than a lipstick. It’s a movement. It’s worn on wedding days, first dates, boardrooms and brunches. One shade. One story. So many faces.
