The drugstore brand hailing from Britain, Rimmel London, has quite a backstory. Previously known as House Of Rimmel, it has been around since 1834. Holy smoke! Can you even fathom all that it must’ve outlived? We’re talking a whole lot more than the two World Wars. Pretty sure, then founder Eugene Rimmel, would be stoked to know what he was setting up. Centuries later, the brand has not only changed numerous hands but also undergone umpteen personality changes.
Circa 21st century. Now the brand is synonymous for all things witty, edgy, rebellious and street smart. So news of the brand onboarding London-based singer Rita Ora as the face of the international cosmetics label, is no longer considered radical. To think of it, it’s actually apt. Even the VP of Global Marketing Rimmel, Friedemann Schmid, agrees, “Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products. We constantly thrive to combine London’s street vibe with Rita’s amazing style.”
Demonstrating that is a recent campaign, that has Rita flaunt one look four ways. To go from day-to-night with just a few bestselling items. All achievable in under 10 minutes flat. Ready to make like the singer and turn heads?