The drugstore brand hailing from Britain, Rimmel London, has quite a backstory. Previously known as House Of Rimmel, it has been around since 1834. Holy smoke! Can you even fathom all that it must’ve outlived? We’re talking a whole lot more than the two World Wars. Pretty sure, then founder Eugene Rimmel, would be stoked to know what he was setting up. Centuries later, the brand has not only changed numerous hands but also undergone umpteen personality changes.
Circa 21st century. Now the brand is synonymous for all things witty, edgy, rebellious and street smart. So news of the brand onboarding London-based singer Rita Ora as the face of the international cosmetics label, is no longer considered radical. To think of it, it’s actually apt. Even the VP of Global Marketing Rimmel, Friedemann Schmid, agrees, “Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products. We constantly thrive to combine London’s street vibe with Rita’s amazing style.”
Demonstrating that is a recent campaign, that has Rita flaunt one look four ways. To go from day-to-night with just a few bestselling items. All achievable in under 10 minutes flat. Ready to make like the singer and turn heads?
The Lowdown
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To make your makeup last all-day, begin with Rimmel London Lasting Finish Primer. This lightweight formula blurs pores, clears imperfections and immediately mattifies your face.
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Then, in case you ought to conceal redness, acne, pigmentation and other marks on your face, turn to Rimmel London Match Perfection Concealer. Its illuminating texture even adapts to your skin tone, but keep away in case your complexion doesn’t don’t require this step.
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Even out your skin with Rimmel London Match Perfection Foundation. This bestselling, moisture complex and SPF-enriched formula blends seamlessly to give you natural, healthy complexion.
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On never-ending, forever-lasting days, get quick touch ups done with Rimmel London Stay Matte Pressed Powder. You can opt for a shade that matches your tone, or go for a transparent one instead. Either ways, they’re both feather-light in texture delivering 6-hour shine control.
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Arch your brows with Rimmel London Professional Eyebrow Pencil in 004 Black Brown, that’s every rookie’s go-to item. With this pencil, you can define, fill and sculpt any style you desire. And finally, groom flyaways with its brush tip.
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Once you’re done with the basics, now comes the part where you start to emulate Rita Ora. Hoard Rimmel London Magnifeyes Double Ended Shadow And Eye Liner in Bold As Gold or Taupe Of The World to get going. Apply a thick swipe of the cream shadow on your upper eyelid, and a really thin one on your lower waterline. Then turnover for definition. Using the eye liner tip, swipe a winged line on your upper eye lid. It ought to be fine, bold and curvy.
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Finish by rolling three thick coats of Rimmel London Scandaleyes Reloaded Mascara – Black. As the name suggests, it sure is reloaded, but there’s no such as too much mascara, right?
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Now comes the fun part. One lipstick can take you from work wear to Sunday brunches to vacay mode to red-carpet glam to after-hour party… you get the drift, right? All Rita Ora did was stockpile on the Rimmel London Stay Matte Liquid Lip Colour range. And made the transformation with four shades; 810 Plum This Show, 500 Fire Starter, 710 Latte To Go and 210 Rose & Shine. She guarantees the range is waterproof, touch-proof, heck even kiss-proof. One that lasts all day without transferring, budging or even feathering. Sold? Sold.
